TripAdvisor Subsidiary Buys South American Restaurant Reservations Platform
Photo Caption: A reserved table at a restaurant through LaFourchette.
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TripAdvisor has grown its commercial restaurant business by focusing on underpenetrated parts of Europe through TheFork. Now, the company has set its sights on South America.
TripAdvisor’s restaurant reservation subsidiary, TheFork, has acquired South American competitor Restorando, a company with more than 4.5 million annual users on its platform.
TheFork, known as La Fourchette in its home European market, will add 3,500 bookable restaurants in 18 cities across eight countries through the acquisition, including in Brazil where it already has a market presence. TripAdvisor also has an active partnership with Restorando, in which it lists eateries on the company's digital reservation channels.
According to Bertrand Jelensperger, senior vice president of TripAdvisor Restaurants, and founder of TheFork,
