Top Restaurant Marketers Q&A: KFC’s Andrea Zahumensky
Photo Credit: KFC's chicken and waffles were a limited time offer launched and marketed by the brand last year, with Zahumensky at the helm. Kfc
Skift Take
Andrea Zahumensky's "uncomfortable" marketing approach is exactly what KFC needed.
Andrea Zahumensky's marketing philosophy at KFC, as well as in life, is "nothing great happens when you're comfortable."
Since coming on board as the chain's chief marketing officer in November 2017, Zahumensky has put this mantra into practice for the Yum Brands' subsidiary. (Think KFC fire logs and the faux bearskin rug of Colonel Sanders the company has marketed since Christmas.) She previously came from Proctor & Gamble, owner of household consumer brands like Pampers, Tide, and Gillette.
Her team is comprised of 30 marketing professionals and additional outside agency creative help. Together, she and her team are focused on taking KFC's advertising campaigns to new heights in 2019. According to Zahumensky, this requires the company to further improve its food innovation, technology, and brand partnerships, too.
Andrea Zahumensky is one of the executives featured on Skift Table's T
