Papa John’s Hopes Its New Marketing Strategy Will Bring It All the Way Back
Skift Take
It seems obvious to market ingredients as a pizza chain. But Papa John's chose to market value promotions and limited time offers to win back customers. I can't blame them because the strategy has worked wonders for QSR restaurants.
With Papa John’s founder John Schnatter on his way off of the company's board, Papa John’s path back to positive store sales will rely on a new marketing strategy, according to CEO Steve Ritchie.
On Tuesday, the fourth-largest pizza chain by net sales, announced a settlement with its former chairman in which Schnatter will help the company select an independent director to replace him. Schnatter, who still owns about one-third of the company’s shares, also agreed to drop his lawsuit against Papa John’s filed in Delaware after he was ousted last July.
Papa John’s spent the latter half of 2018 eliminating Schnatter from its branded assets after he uttered a racial slur during a
