Waitr Wants to Be the Single Tech Platform for Independent Restaurants
Photo Caption: Waitr's online marketplace for food delivery.
Skift Take
It's certainly Waitr's game to lose in the particular small-market segment that it serves. But as it branches out from its core business, it's going to take a ton of time and investment to be a best-in-class service for not just delivery, but loyalty programs and point-of-sale systems and reservations as well.
In the digital revolution that is currently sweeping through the restaurant industry, the independent restaurants are the ones getting kicked around the most.
Single unit or small multi-unit operators don't have the advantage of scale to leverage better deals from any tech partner, delivery or otherwise. And on the tech side, the top vendors generally aren't courting them either, because the real money to be made is with the nationwide chain restaurants.
Waitr, a newly-public food delivery service and online marketplace based in Lafayette, Louisiana, is aiming squarely for those independent restaurant clients. In its first quarterly earnings report since going public and acquiring d
