New Bloomin’ Brands CEO, Same Off-Premise Strategy at Outback Steakhouse
Photo Caption: A photo of Outback Steakhouse's flagship Bloomin' Onion menu item.
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It's a rarity to see a large restaurant group decide not to chose between proprietary and third-party delivery, but instead happily opt for both in efforts to get all of the customers it can.
A pending CEO change will have no effect on Bloomin’ Brands’ existing corporate strategy focused on its growing off-premise business.
At its annual investor day, Monday, incoming CEO and current Chief Financial Officer David Deno said that 80 percent of Outback Steakhouse’s locations now offer delivery directly to customers. The remaining stores use third party delivery services: Uber Eats, GrubHub, Postmates, and DoorDash.
Off-premise orders now account for 12 percent of Outback’
