Denny’s Wins Big With Millennials


Skift Take

I do not know a single millennial that does not appreciate the homey feeling of eating at a diner. This comes as no surprise to me.

Don’t look now, but millennials are slowly making Denny’s cool again. The generation’s obsession with delivery has led to a spike in sales, particularly at breakfast and late-night hours, according to Mike Wolfinger, Denny’s chief administrative and financial officer. Denny’s said nearly a quarter of transactions across all dayparts (the brand defines four, including late night) are tagged for delivery or takeout. In fact, dine-in orders surpass delivery orders only during lunch hours. Unsurprisingly, delivery is significantly more p