McDonald’s Spent $48 Million to Push Bacon in February

Note: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the previous month across the industry. Last month’s Super Bowl drew the attention of many top restaurant chains, as brands looked to take advantage of the millions of viewers tuning in to the telecast around the world. While some brands, like Burger King, ran ads during the big game, other chains notably opted to air commercials during pregame shows to avoid the $5.25 million price tag CBS charged per 30-second commercial. This included Pizza Hut — the National Football League’s official sponsor— which continued to roll out its Abe Lincoln campaign featuring a revamped $5 lineup. Meanwhile, award shows like the Grammy’s and the Oscars received their fair s