Applebee’s and IHOP Plot an Inspired Tech Turnaround by 2022
Photo Credit: Applebee's and IHOP each returned to positive same-store sales in 2018. Flickr / Mike Mozart
Skift Take
Dine Brands' CEO Stephen Joyce remains quiet on how exactly Applebee's and IHOP will improve their technology further, but the activity assures me the company is not resting on its laurels.
A steady diet of marketing and promotions returned Dine Brands’ subsidiaries Applebee’s and IHOP to early 2016 sales levels last year. But the restaurant group is keen on upping its technology game, to match its marketing exploits, and keep diners coming back.
Since CEO Stephen Joyce’s arrival to Dine Brands in the summer of 2017, both chains have introduced new tools to reduce customer pain points in restaurant, including server tablets for order accuracy, and wireless credit card readers that allow diners to pay for meals faster.
The measures, in part, led to a large turnaround in sam
