Starbucks Revamps Its Rewards to Keep Customers Coming Back
Photo Credit: Starbucks, the gold standard for loyalty programs, rolled out the latest iteration of its platform on Tuesday. Starbucks / N/A
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We think this is a good move for Starbucks. The company is looking to attract more customers to add to its loyal clientele. This can only be good news for its fast-moving beverage rollout.
New year, new loyalty plan. That's the trend at national chains from Chipotle to Papa John's. Starbucks is the latest company to unveil a new plan to entice consumers.
On Tuesday, the coffee chain announced changes to its popular loyalty program, Starbucks Rewards — three years after the previous rollout in February 2016 received mixed reviews from customers. While the old version of Starbucks Rewards required customers to visit locations more frequently to earn free items, Starbucks' new loyalty play better caters to consumers that like to spend points as they earn them.
Beginning on April 16, Starbucks Rewards members can earn an extra shot of espresso, among other perks, after spending as little as $13 in store. Customers earn two "stars" for every dollar spent, redeemable for beverages, food, or even p
