Papa John’s Targets a Younger Demographic With Star Power and Third-Party Delivery
Skift Take
Papa John's is fighting for cultural relevance, and it is doing so in every way imaginable. It's easily the greatest soap opera happening right now.
Industry analyst firm BTIG shared some color around recent decisions made by Papa John’s restructured board in a new report released Wednesday — particularly the chain’s new formed partnerships with celebrity Shaquille O’Neal and delivery company DoorDash.
Following one-on-one meetings with Papa John’s last week, BTIG predicts Papa John’s will soon hire a new chief marketing officer, a role vacant since May 2018, and partner with more social influencers like O’Neal to improve customer sentiment around the brand, according to MarketWatch. Partnerships could also include celebrity chefs, analysts said.
The pizza chain additionally told BTIG that it will begin to deviate from m
