Delivery Strategy Doesn’t Matter When Guests Come for the Fun, Not the Food
Photo Caption: Dave & Buster's makes the majority of its money on the games customers play in its stores.
Skift Take
As more and more chains beef up their delivery sales, Dave & Buster's and similar "eatertainment" concepts are instead relying on their ability to get customers off the couch and into their stores.
Delivery may be providing incremental sales boosts to national restaurant chains left and right (see: Wendy's, Chipotle, Taco Bell, among others), but for those that have built big brands around the in-store experience, the conversation around off-premise sales is far more cautious.
At Dave & Buster's gaming accounted for 58 percent of total revenues and food and beverage accounted for 42 percent of total revenues at the end of fiscal 2018, the company reported on Tuesday. Its primary focus is on attracting more guests to walk in the door more frequently and spend money at any of its 125 stores, wh
