Uber Eats Gets Bang For Its Advertising Buck During the NCAA Tournament
Photo Credit: Uber Eats upped its TV advertising spend to draw eyeballs from sports fans watching the NCAA tournament in March. YouTube (Uber Eats Page)
Skift Take
Uber Eats' commercials were hard to miss during the NCAA tournament. I'm sure Subway and McDonald's did not mind the free advertising either.
Note: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the previous month across the industry.
Restaurant brands and delivery companies knew exactly where to put their television advertising dollars in March: the NCAA men’s basketball tournament. With the tourney heading into its final weekend, chains and third parties have shelled out more than $700 million for ads run during March Madness telecasts to date, according to iSpot.tv. In particular, creative materials by Buffalo Wild Wings, Taco Bell, Domino’s, and Uber Eats have been hard to miss for basketball fans. Yet some chains, such as Burger King and McDonald’s, chose to stay clear of competitors last month, opting instead to advertise during NBA basketball games and popular TV shows. In
