Tim Hortons Launches Loyalty Program in the U.S.


Skift Take

At this point, if you're a national restaurant chain without a strong digital loyalty program in the works, you're behind the game.

Tim Hortons may serve upwards of seven out of every ten cups of coffee sold in Canada, but it's still got a long ways to go before replicating that success in the U.S. market. To help build up its American consumer base, it's turning towards what many restaurant chains are leaning into this year: a new, digitally-na