Starbucks Remains Full Steam Ahead on Loyalty and Delivery
Photo Caption: Both digital initiatives represent major sales boost opportunities for the company going forward.
Skift Take
Once again, Starbucks quieted naysayers wondering if the company can withstand the pressure from market rivals. Long-term success is now pinned to its ever-growing digital prowess.
Starbucks reported fiscal second quarter earnings Thursday that pleased investors as it continues to fend off pressure from local rivals in its two largest markets — the U.S. and China.
The Seattle-based chain remains on a mission to rapidly grow its loyalty program and the number of cities where it offers delivery via third parties, CEO Kevin Johnson told analysts. Both digital initiatives represent major sales boost opportunities for the company going forward, it said.
Last month, the coffee maker introduced a new version of its herald
