McDonald’s Deploys Personalized Menus at 700 Locations

McDonald's is moving fast to outfit its restaurants with upgraded, Dynamic Yield-fueled smart menu capabilities. The update comes just weeks after the company publicly announced the $300 million acquisition of the tech company. McDonald's CEO Steve Easterbrook told analysts on the company's first-quarter earnings call on Tuesday that Dynamic Yield's personalization and "decision logic" tech has already been installed in 700 restaurant drive-thrus across the U.S. At those restaurants, the digital menu boards at the drive-thru take into account local factors that may influence