Pizza Hut Delivery Works, Dine-In Does Not


Skift Take

As far as Pizza Hut is concerned, the company cannot construct Delco stores fast enough, especially with foot traffic down in recent quarters. It will surely leverage its new $5 value menu and expanding Grubhub partnership to lure customers back.

Pizza Hut's growth strategy reflects what pizza fans have known for decades: Delivery works. Yum Brands CEO Greg Creed re-explained this strategy on the company's first-quarter earnings call Wednesday, as Pizza Hut's struggling dine-in business continues to weigh it down. Dine-in sales lag behind off-premise sales line growth by 7 percentage points, according to the company. At the root of the problem is a large misalignment in the U.S. between physical Pizza Hut store layouts and the digital business the chain expects to fuel gr