Taco Bell Tests Order Ahead on Grubhub
Photo Credit: Taco Bell is expanding its order ahead capabilities. Taco Bell
Skift Take
The sooner the better, as order ahead could be a bigger sales channel than delivery.
Taco Bell wants to put its chalupas and double decker tacos in as many hands as possible, and Grubhub is happy to assist.
Yum Brands CEO Greg Creed told investors on the company's first-quarter earnings call on Wednesday that, following Taco Bell's nationwide rollout of delivery through Grubhub in February, the chain is in the process of testing order ahead functionality on Grubhub's app.
Creed noted that "click-and-collect" (the company's term for order ahead and pickup) has been available on Taco Bell's website and proprietary mobile app for some time, but customers have yet
