OpenTable Acquires Guest Management Platform Venga
Photo Caption: OpenTable wants to up its customer data analytics game.
Skift Take
In an industry where diner data is gold, knowing how to use it to run a better business is mission critical to success.
OpenTable is one step closer in its mission to be a one-stop-shop for restaurant technology solutions, as parent company Booking Holdings announced the acquisition of customer data analytics platform Venga on Thursday.
"Right now, OpenTable doesn't even support pictures of our users," Kayak CEO Steve Hafner told Skift Table Thursday. "Venga does. That will seamlessly integrate. Diners will see better hospitality at the restaurants that use the combined software."
Founded in 2010, Venga built a suite of products ar
