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Airlines

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An Akasa Air Boeing 737-8 taking off.

Akasa Air Makes Southeast Asia Debut With New Phuket Service

Thailand is the next natural move for Akasa Air in view of the rising demand for the destination among Indian travelers. However, the carrier's choice of Phuket as the entry point is a deviation from the trend other airlines are following.
September 22nd, 2025 at 11:00 PM EDT
A flight attendant holding a miniature Delft Blue house., which business class travelers on KLM flights receive.

The Business Case for Soul

While most airlines chase operational efficiency and cost-cutting, carriers like KLM, Finnair, Fiji Airways, and Air Tahihi Nui are winning customer loyalty through a strong national identity and cultural touches that create emotional bonds.
September 22nd, 2025 at 2:53 PM EDT

Business Travel

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Coronavirus

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Tourists near St. Mark's Square in Venice, Italy.

The Travel Industry Surpasses 2019

Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.
May 26th, 2023 at 2:44 AM EDT
Tourists taking photos on the roof of Milan’s cathedral

Travel Makes a Complete Recovery

Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.
May 24th, 2023 at 5:27 AM EDT

Cruises

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Experiences

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The Role of Gaming and Esports in Travel’s Future

The explosive popularity of gaming and esports tourism is not only an interesting story of rapid growth in and of itself. It represents a completely new category of live tourism that’s breaking down generational and cultural barriers.
September 22nd, 2025 at 9:00 AM EDT
Representational image: Music concert

Here’s Why Hotel Prices in Mumbai Are Surging

If someone had thought of the frenzy around Coldplay concerts in India as a one-off event, think again! More international musicians are coming to India, and Indians are traveling across the country to experience it live.
August 20th, 2025 at 11:00 PM EDT

Food and Drink

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Magic Mushrooms in the Minibar

Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.
December 10th, 2024 at 12:01 PM EST

Ground Transport

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Hotels

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steve case speaking onstage at skift global forum 2025

Revolution CEO Steve Case at Skift Global Forum – Full Video

Steve Case, chairman and CEO of Revolution and co-founder of AOL, talked about his community-focused travel portfolio, including Exclusive Resorts' membership club and the 600-acre Punta Cacique development in Costa Rica, at Skift Global Forum 2025.
September 20th, 2025 at 2:54 PM EDT

Luxury

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Neil Jacobs, Founder, Wild Origins and Alexandra Walterspiel, President & CEO, Sensei, speaking at Skift Global Forum.

Many Luxury Hotel Brands Have Lost Their Way

Industry veterans Neil Jacobs and Alexandra Walterspiel say the sector's next winners will emphasize purpose over popularity. The winners will have brand clarity, intuitive service, and contemporary wellness.
September 19th, 2025 at 10:26 AM EDT

Oman’s Contrarian Approach to Culture

While neighbors chase viral moments, Oman built something that will outlast the hype era. Sometimes the smartest cultural investment is the deepest one.
September 5th, 2025 at 5:08 PM EDT

Media and PR

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New Report: Rethinking Travel Content Marketing in the Age of AI

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.
July 28th, 2025 at 10:00 AM EDT

Meetings

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Visitors at the Yashobhoomi convention and exhibition centre in New Delhi.

Inside India’s Events and Meetings Aspirations

India upped its convention center game for the G20 Summit last year. Now, it is trying to drum up the marketing for these spaces across the country. But is India really MICE ready?
May 27th, 2025 at 11:00 PM EDT

Online Travel

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Podcasts

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MetLife Stadium in East Rutherford, New Jersey

The FIFA World Cup: Tourism, Strategy, and the $3.3B Opportunity

The World Cup will test New York–New Jersey’s ability to host at global scale. The bigger prize isn’t the $3.3 billion boost — it’s proving the region can convert a one-time mega-event into lasting tourism and cultural impact.
September 4th, 2025 at 12:27 PM EDT

Short-Term Rentals

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A vacation rental listed on Vrbo in Scottsdale, Arizona. Source: Vrbo

Vrbo Vacation Rentals Added to Expedia B2B Network

Adding vacation rentals to Expedia Group's B2B partner network is progress, but it's amazing that it took so long when you consider how mainstream these properties have become.
September 17th, 2025 at 2:39 PM EDT

Skift Originals

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Startups

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Tour Operators

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A man on his racing bike with the Tuscan background and distinctive pine trees behind him

Butterfield & Robinson Takes Anti-Scale Approach to Luxury Tours

Private equity would probably look at the contrarian hands-on approach of Butterfield & Robinson and say it's too costly and unscalable as a tour operator business. But consider the payoff: Record revenue, and over half of customers coming back for high-margin seconds.
August 29th, 2025 at 12:31 PM EDT

Tourism

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Travel Agents

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Travalyst CEO Sally Davey Steps Down After 5 Years

Travalyst has built a rare coalition of big-name travel companies working directly together on climate change issues. The challenge now is whether the group can sustain its momentum and broaden its impact.
August 27th, 2025 at 9:24 AM EDT

Travel Technology

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Venture Capital

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