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Airlines
After five years of frozen skies, India and China are making moves to resume nonstop flights. With diplomacy cautiously warming, who will take the lead in reconnecting Asia’s two largest economies?
India and China to Restart Direct Flights After 5-Year Freeze
While the resumption of direct flights between India and China was likely inevitable, the tariff pressure appears to have sped up the process.
Spirit Airlines Files for Chapter 11 Bankruptcy Again
Spirit filed for Chapter 11 bankruptcy again in a bid to further restructure and reduce its costs.
Business Travel
Trump Administration Plans Penn Station Overhaul in NYC, Amtrak Debuts High-Speed Acelas
The Trump administration is open to anything when it comes to renovating Penn Station, even moving Madison Square Garden.
Gen Z Is Upending Business Travel Payments
A new generation of business travelers is hitting the road, and they’re bringing their payment habits with them.
Corporate Travel’s Global Fare Problem: Why Discounts Vanish Across Borders
Just 59% of international economy tickets benefit from corporate discounts, Emburse says. That means on higher-priced long-haul routes, a huge share of travelers are paying full fare.
Coronavirus
The Travel Industry’s Immense Potential for Growth
Despite the pandemic’s unprecedented challenges, the travel industry’s recovery is proving to be remarkable.
The Travel Industry Surpasses 2019
Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.
Travel Makes a Complete Recovery
Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.
Cruises
MSC Cruises’ Carbon Cut Is Real, But The Industry Faces Bigger Challenges
Carbon capture might be the most practical near-term route to decarbonising cruise ships, but it barely seems to be on the industry’s radar. Without collaboration and port infrastructure to offload CO₂, it risks staying a promising idea that never leaves the dock.
Norway Fjord Cruise Operator Says Delay to Emission Rules Is a ‘Scandal’
Norway’s new fjord rules show how tourism and regulation can collide, and maybe even collaborate, to drive environmental change.
Royal Caribbean Sees More Last-Minute Bookings, Plans Loyalty Changes
Royal Caribbean's passengers are definitely spending. Its plans to improve how its loyalty program and co-branded credit card reward guests may fuel future growth.
Experiences
Here’s Why Hotel Prices in Mumbai Are Surging
If someone had thought of the frenzy around Coldplay concerts in India as a one-off event, think again! More international musicians are coming to India, and Indians are traveling across the country to experience it live.
Experience Abu Dhabi’s New Campaign Puts Kids in Charge of the Family Holiday
Experience Abu Dhabi is taking a fresh look at its approach to family travel marketing by giving children a voice in shaping messaging and experiences. The result is a global campaign with content that feels personal and relevant across markets.
Klook Hires Bankers for U.S. IPO: Report
It has taken nearly a decade and hundreds of millions of dollars for Klook to reach profitability. Now, the real test will be whether it can convince investors that its growth story is worth buying into.
Food and Drink
How Tourism Homogenizes Cuisines and What Are Possible Solutions
There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.
Magic Mushrooms in the Minibar
Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.
24×7 Food at Delhi’s Aerocity – India Report
Delhi Aerocity, with a heavy presence of branded hotels, is a convenient hub for business and leisure travelers alike.
Ground Transport
Planes vs. Trains: UK Rail Fare Hikes Could Derail Climate Goals
Across Europe, governments are pushing travelers to choose trains over planes — but when rail tickets cost far more than budget airline seats, that’s a tough sell.
Uber’s New Way to Reach Chinese Travelers Runs Through WeChat
Uber has found its way back to users in China, just not on Chinese roads. It's targeting Chinese outbound travelers by partnering with the app nearly everyone in China uses: WeChat.
Zohran Mamdani Says New York Needs Infrastructure Upgrade for ‘New Climate Reality’ as Flash Floods Disrupt Travel
New York’s latest flash flood shows how infrastructure can struggle to match climate extremes and raises urgent questions about whether one of the world’s top travel hubs can stay afloat in the future.
Hotels
EasyGroup Loses ‘Rest Easy’ Trademark Lawsuit Against Premier Inn
The legal fight isn’t over, but the message from the bench is hard to miss.
UK Hotels Struggled Through First Half of 2025
The British hotel market isn’t in crisis. But so far this year, it's seen weaker pricing power, especially in London.
Moneyball for Hotels: How a $12 Billion Asset Management Firm Finds Value
Too often, hotels operate on gut feeling. The right data can help operators find millions in extra profit.
Luxury
Butterfield & Robinson Takes Anti-Scale Approach to Luxury Tours
Private equity would probably look at the contrarian hands-on approach of Butterfield & Robinson and say it's too costly and unscalable as a tour operator business. But consider the payoff: Record revenue, and over half of customers coming back for high-margin seconds.
Hyatt Expands Loyalty Program to Cover Experiences: Exclusive
Hyatt's integration with startup Way allows loyalty members to earn and redeem points on everything from spa treatments to cabana rentals. Several hotels are already generating millions in extra revenue.
Hilton Tests Redesigns to Update 106-Year-Old Flagship Brand: Exclusive
The Hilton flagship brand's "three C's" strategy (celebrations, connections, and culture) reads like corporate speak. But it addresses a real challenge. Differentiating 615 full-service hotels in an increasingly crowded segment is no picnic.
Media and PR
New Report: Rethinking Travel Content Marketing in the Age of AI
As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.
Why Jet2’s Jingle Became TikTok’s Surprise Summer Travel Meme
Jet2’s viral TikTok moment highlights the unpredictable power of nostalgia and remix culture, where even the most mundane creative assets can supercharge brand awareness.
Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport
In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.
Meetings
Inside India’s Events and Meetings Aspirations
India upped its convention center game for the G20 Summit last year. Now, it is trying to drum up the marketing for these spaces across the country. But is India really MICE ready?
How Fontainebleau Las Vegas Is Unlocking New Possibilities for Meetings and Events
From world-class dining and versatile meeting spaces to high-touch service standards and one-of-a-kind offerings, Fontainebleau Las Vegas offers everything planners need to craft exceptional events.
Rajasthan Focuses on Weddings, Conferences to Boost Tourism – India Report
Rajasthan, a premier wedding destination in India, has much to offer including wildlife, museums, temples, and lakes. While the state is seeking to promote its various offerings, it does not want to lose out on the significant revenue from weddings and business meetings.
Online Travel
Why HomeToGo Bought Vacation Rental Operator Interhome for $200 Million
HomeToGo just spent over $200 million to buy Interhome, a Swiss vacation rental operator. The move may cement the brand's shift from being a consumer-facing "Kayak for vacation rentals" to more of a B2B platform.
Airbnb to Move Property Managers to a ‘Single-Fee’ Payment System
You can expect many hosts to switch to the single-fee model, where guests won't see a service fee when booking. The alternative is to lose a lot of business.
Trip.com’s AI Looks to Shrink Planning Work: Answer Three Questions, Get a Bookable Trip
Trip.com is promising less work for travelers. Now it must show that less work means better trips and more bookings.
Podcasts
Airbnb’s Fee Shake-Up, Perks for Slow Travel and the Supersonic Race
To wrap up the week we look at a new payment system at Airbnb, employee perks for slower travel, and airline perks for faster travel.
New York to London in 3 Hours? Boom Supersonic’s CEO Is Betting on 2029
Boom Supersonic’s Blake Scholl says faster-than-sound passenger flights could launch before the decade’s end — and this time, the economics may finally work.
Moneyball for Hotels, Penn Station’s Overhaul and Huge Labor Day Air Travel
Today's podcast looks at a different approach to managing hotels, a rebuild of the U.S. key rail center, and prospects of a record travel weekend.
Short-Term Rentals
Airbnb Is the ‘Best-Placed’ Online Travel Agency to Fend Off AI Disruption: Bernstein Report
When it comes to potential disruption from the ChatGPT peer group, Airbnb's large proportion of direct traffic would be a buffer. On the other hand, Booking.com has been a leader over the years in adapting to new marketing channels and using them to advantage.
COP30: How Soaring Hotel Prices Could Keep Vulnerable Countries Out of Global Climate Talks
COP30’s accommodation crunch highlights the risks destinations face when demand far outstrips supply, offering a cautionary lesson for host cities on balancing market forces, reputation, and the need for inclusive participation.
Casago Bets on Franchise Model to Take Over Vacasa Properties
The franchise model is having a moment. The challenge will be to maintain quality standards at the local level, and to ensure that the fee structure benefits both parties.
Skift Originals
Skift Expands Community and Multimedia Offerings with Two Strategic Acquisitions
I’m proud to announce two acquisitions that mark significant steps forward for us in community-driven, multimedia content. These acquisitions are part of our intentional growth strategy, balancing simplicity and complexity to build resilience into our media ecosystem.
Marriott Bonvoy’s New AI Search Tool: 4 Tests Show How It Works — and Doesn’t
Marriott Bonvoy's new AI tool probably isn’t sharp enough yet to be reliable. But as one of the first tools like it by a major hotel brand, it offers an early glimpse at how lodging search could look in the future.
Don’t Create Company Culture: Lessons on Meaning of Work
Culture stems from the meaningful work we do, and each of us seeing the tangible in-situ effects of that work for the people for whom we create everything.
Startups
Exclusive: The 29 Aviation Startups in IAG’s 2025 Accelerator Revealed
With AI now ubiquitous and early-stage sustainability startups multiplying, this year's cohort reflects both immediate and longer-term bets.
From Concur to Spotnana: Steve Singh on How AI Could Fix Corporate Travel
Corporate travel is still a nightmare of fragmented systems, which means that rebooking canceled flights can be headache-inducing. Yet Concur co-founder Steve Singh believes new tech could bring the dawn of "the perfect trip."
TakeUp’s $11 Million Funding Highlights Pricing Gap Crushing Indie Hotels
A pricing technology gap has created a David-and-Goliath dynamic in hospitality, where small, indie operators compete against chains. Can AI help level the playing field?
Tour Operators
What AI and Tech Disruption Means for Travel Jobs
AI won’t replace frontline travel roles, but by supercharging developer productivity, it’s reshaping how the entire industry hires, innovates, and grows.
What’s Next for Tripadvisor Now That it Has an Activist Investor?
An activist investor might be just what Tripadvisor needs now that its corporate structure has changed. Analysts have plenty of ideas on what that investor might advocate for, although so far Starboard Value hasn't publicly discussed a game plan.
Hotels Shrug Off Airbnb’s Push Into Experiences – But They Still Need to Compete
Airbnb’s relaunch of its Experiences platform and new offering of hotel-style à la carte services might pressure hoteliers. But so far, many hotel execs seem unfazed.
Tourism
New U.S. Visa Rules Start September 2: What’s Changing?
The U.S. is closing its “drop-box” system for 57 nations. Expect longer waits, higher costs, and tighter screening, a reset likely to frustrate students, workers, and travel planners.
France Is the Most-Visited Country But Spending Trails Rivals
France's strategy involves targeting long-distance travelers from Asia, the Gulf region, and North America to boost spending per visitor and catch up with Spain and the UK.
Can Sweden Remain a Summer Refuge as Extreme Heatwaves Spread North?
For travel businesses, the opportunity lies in promoting nature and outdoor activities while preparing for long-term climate risks that could reshape demand.
Travel Agents
The U.S. Travel Agency Rebound Post-Pandemic
Traditional travel agents continue to hold a strong place in the market, even though their booking volumes are lower than those of OTAs.
Travalyst CEO Sally Davey Steps Down After 5 Years
Travalyst has built a rare coalition of big-name travel companies working directly together on climate change issues. The challenge now is whether the group can sustain its momentum and broaden its impact.
Hilton Pushes Direct Sales by Targeting Small Business Travelers
Everyone in corporate travel is trying to cut out the middleman, which is awkward because half the people in corporate travel are the middleman. Hilton's gained traction with a new program for small- and medium-sized businesses and easier processes for payments.
Travel Technology
Google’s Magic Cue Uses AI to Quickly Surface Travel Info
Google's Pixel 10 phones have come up with a useful feature, but expect others to follow. How old-fashioned to be fumbling to find your flight details.
What Street Vendors Teach Us About the Cultural Memory of Hospitality
The best hospitality lessons in the world might come from a street vendor with a wok and a plastic stool on a Bangkok sidewalk. In an industry chasing AI, automation, and scale, the brands that win will be the ones that remain unmistakably human.
Google to Test AI-Powered Flight Deals
Plenty of travel companies have introduced search features for travelers with no destination in mind and flexible timing. Google's Flight Deals adds an AI element.
Venture Capital
Regional Air Travel Startups Raise Over $85 Million: Funding Roundup
The biggest airlines are behind on updating their tech systems and operations; regional airlines are even further behind.
Ramp Raises $200 Million for Expense and Biz Travel Management: Startup Funding Roundup
Startups for business travel management and flying taxis are still raising a lot of money.
Lodging Tech and Jet Fuel: Travel Startups Raise $560 Million
Funding has been slow this year, but B2B travel tech startups are still leading the way these days.