All Categories

Airlines

See All

Executive Q&A: Inside American’s Push to Make Travel More Seamless

Air travel has entered a new era, and airlines are redesigning the travel experience from the ground up. For American Airlines, this means leveraging AI, automation, and real-time data to deliver smarter discovery, greater transparency in choice, reduced friction, and enhanced customer care.
December 29th, 2025 at 9:30 AM EST

4 Shocks That Broke India’s Travel Momentum

While the depreciating rupee pressured costs and outbound demand, it was a cascade of geopolitical and operational shocks that truly tested Indian travel companies.
December 28th, 2025 at 8:19 PM EST
The Delta One Lounge at Boston Logan Airport.

5 Trends in Airline Loyalty That Defined 2025

As the airline industry increasingly turns more premium, loyalty programs — already airlines’ biggest asset — are becoming even more important to their long-term strategy.
December 28th, 2025 at 8:10 AM EST

Business Travel

See All

Coronavirus

See All

Tourists near St. Mark's Square in Venice, Italy.

The Travel Industry Surpasses 2019

Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.
May 26th, 2023 at 2:44 AM EDT
Tourists taking photos on the roof of Milan’s cathedral

Travel Makes a Complete Recovery

Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.
May 24th, 2023 at 5:27 AM EDT

Cruises

See All

Experiences

See All

Q&A: Inside Civitatis’ Push to Own the Spanish-Language Tours Market

Offering wide-scale travel experiences is one thing — curating high-quality activities specifically for the world's 850 million Spanish- and Portuguese-speaking travelers is another. With its relaunched app, Civitatis is dedicated to keeping the travel planning process simple and culturally resonant for its global audience of travelers.
December 23rd, 2025 at 3:00 AM EST

Food and Drink

See All

Magic Mushrooms in the Minibar

Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.
December 10th, 2024 at 12:01 PM EST

Ground Transport

See All

Hotels

See All

Luxury

See All

aerial view of luxury resort

Luxury Hotel Race: How the Biggest Groups Stack Up

Everyone wants the luxury traveler, but no two hotel groups define “luxury” the same way. From yachts to boutique collections to loyalty tie-ins, hotel giants are rewriting the rules to win the richest guests in a race that keeps getting bigger.
December 18th, 2025 at 1:57 PM EST

Media and PR

See All

Travel Marketers Try to Woo Large Language Models

As AI models like ChatGPT, Gemini, and Perplexity become the new travel gatekeepers, brands are rewriting SEO playbooks for an era where visibility hinges on being mentioned, not ranked.
December 9th, 2025 at 10:00 AM EST

Meetings

See All

5 Ways Meeting in Ireland Balances the Best of Both Worlds

All too often, choosing a destination for incentive travel forces meeting planners to prioritize either a busy city or rural country, business or wellness, modern developments or rich cultural experiences. Here’s how planners get to have it all on the island of Ireland.
December 15th, 2025 at 9:43 AM EST

3 Ways Corporate Meetings in New Orleans Can Fuel Creativity

Beyond the everyday challenges of organizing memorable events that move the needle for companies, today's planners are under mounting pressure to inspire a burned-out workforce. New Orleans combines its rich history, deep culture, and modern innovation to host corporate experiences that spark creativity and foster connection.
December 11th, 2025 at 9:19 AM EST
Visitors at the Yashobhoomi convention and exhibition centre in New Delhi.

Inside India’s Events and Meetings Aspirations

India upped its convention center game for the G20 Summit last year. Now, it is trying to drum up the marketing for these spaces across the country. But is India really MICE ready?
May 27th, 2025 at 11:00 PM EDT

Online Travel

See All

Podcasts

See All

Sonder Shuts Down After Marriott Termination, Marking the End of a Hospitality Experiment

Marriott’s abrupt termination of its licensing deal with Sonder has sent shockwaves through hospitality and finance circles alike. For Sonder, this collapse now marks the end of its operations entirely, with the company confirming an immediate liquidation. For Marriott, it raises hard questions about risk, diligence, and the future of its extended-stay strategy.
November 10th, 2025 at 12:55 PM EST

Short-Term Rentals

See All

How Tax Compliance Can Be a Competitive Differentiator for Short-Term Rentals 

For today’s short-term rental hosts and operators, margins are tightening as the market matures. As tax and regulatory issues continue to be a moving target, new research underscores why compliance is emerging as one of the most consequential and underestimated issues facing the STR sector today.
December 26th, 2025 at 12:00 PM EST
mountain exterior vacation rental recently available via evolve source evolve

Evolve Acquired 1,000 Owner Contracts From Casago

One thousand owner contracts likely attracted interest from other property managers besides Evolve. These contracts fit in with Evolve's business, and not so much for Casago.
November 25th, 2025 at 1:55 PM EST

Skift Originals

See All

Startups

See All

Vibe Coding Will Unleash a Tsunami of Travel Startups

AI-powered "vibe coding" is turning travel sector insiders into amateur developers and product designers. A coming wave of new startups and digital services may fix travel's innovation problem.
December 9th, 2025 at 10:00 AM EST

Tour Operators

See All

hotel exterior

TUI Adds Hotels in Africa as Travelers Look Beyond Europe

Africa’s hotel boom is real thanks to growing demand for alternatives to overtourism, and TUI’s expansion signals confidence. But the long-term test will be whether TUI can convert pipeline optimism into actual openings.
December 2nd, 2025 at 7:47 AM EST

Tourism

See All

Lady Gaga performing "Die with a Smile" during the Mayhem Ball at Co-op Live, Manchester (UK), on October 7, 2025.

The Live Tourism Events That Will Shape 2026

There’s no Taylor Swift Eras Tour in 2026, and the future of consumer spending remains murky. That doesn't mean the travel industry is any less excited about live tourism.
January 1st, 2026 at 8:56 AM EST

Travel Agents

See All

Bertrand Bonnefoi, digital and marketing director at Selectour, at his company's annual conference in South Africa in November 2025.

Selectour’s New AI Aims to Fix The Booking Handoff Problem

For a travel sector eager to automate, the basics still matter — especially continuity between bots and human travel agents. Selectour and Kleio tackle the handoff problem, and the effort could prepare advisors for the agentic future. 
December 9th, 2025 at 11:53 AM EST

Travel Technology

See All

TikTok

Ask Skift’s Most Popular Questions for 2025

We have answers to some of Ask Skift's most popular questions in 2025, including how travel brands use TikTok and the latest trends in hotel loyalty programs.
December 31st, 2025 at 8:58 AM EST

Q&A: Why Travel Needs a New Platform Built for an Open Ecosystem

Travel’s reliance on legacy infrastructure continues to shape the ceiling for innovation. OnArrival aims to lower that barrier with an open-access platform that gives consumer brands a faster path to launching and scaling travel products.
December 29th, 2025 at 10:30 AM EST

Venture Capital

See All