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Airlines

Can First Class Be Profitable? Etihad Says Yes — and It's Doubling Down

Speaking to Skift, Arik De, Etihad's Chief Revenue and Commercial Officer, says the airline is working to rewrite the rulebook on first class, proving that ultra-premium doesn’t have to mean unprofitable.

May 3rd, 2025 at 8:00 AM EDT

United Airlines Cancels Some Newark Flights After FAA Staff Walkout

The cuts show the strain on the aviation system due to staffing and outdated technology.

May 2nd, 2025 at 7:01 PM EDT

Airlines Are Counting on Premium Even More – and 3 Other Takeaways From Earnings Reports

Airlines are pulling their 2025 outlooks and are even more bullish on premium travel as domestic demand weakens in response to economic uncertainty.

May 2nd, 2025 at 1:37 PM EDT

Business Travel

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American Airlines Sues JetBlue as Partnership Talks Collapse

It's no secret that JetBlue is on the hunt for a new partnership — one potential suitor that we can now firmly rule out is American Airlines.

April 29th, 2025 at 6:52 AM EDT

Business Travel Sentiment Sours Over Trump Policies — GBTA Poll

The U.S. government's recent policy shifts are eroding confidence in global business travel, fast.

April 17th, 2025 at 1:39 PM EDT

Onfly Raises $40 Million to Expand Business Travel Tech in Latin America: Exclusive

This is the second business travel startup in the last three weeks that has raised money to expand in Latin America. There's a big market to modernize.

April 15th, 2025 at 9:15 AM EDT

Coronavirus

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Paris tourists outside of shops selling trinkets.

The Travel Industry's Immense Potential for Growth

Despite the pandemic’s unprecedented challenges, the travel industry’s recovery is proving to be remarkable.

August 3rd, 2023 at 6:49 PM EDT

Tourists near St. Mark's Square in Venice, Italy.

The Travel Industry Surpasses 2019

Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.

May 26th, 2023 at 2:44 AM EDT

Tourists taking photos on the roof of Milan’s cathedral

Travel Makes a Complete Recovery

Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.

May 24th, 2023 at 5:27 AM EDT

Cruises

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How MSC Cruises Is Redefining the Future of Cruising with North America’s Largest Terminal

The guest journey begins at the terminal, and cruise lines are upgrading infrastructure to match that reality. MSC Cruises is shaping the industry's future with North America’s largest and most technically advanced cruise terminal located at PortMiami.

April 24th, 2025 at 9:00 AM EDT

A houseboat cruising in Kerala's backwaters.

India Wants 1 Million Cruise Tourists by 2029

Cruise tourism in India has long had a loyal following, but it’s the growing integration with the MICE (meetings, incentives, conferences, and exhibitions) segment that’s giving it an extra push.

April 23rd, 2025 at 11:00 PM EDT

New Global Rules to Force Cruise Ships to Pay for Carbon Emissions

The shipping industry just became the first to adopt a global system that charges companies for emissions — a landmark moment for climate accountability. If cruise ships can pay for their pollution, which industry is next?

April 14th, 2025 at 2:40 PM EDT

Experiences

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TUI's Investor Day: 6 Things to Know About Its Strategic Overhaul

TUI's ambition to reinvent itself as a "global curated leisure marketplace" that sells travel a la carte as much as in packages deserves credit for its scope. But it will be a tough trick to pull off.

March 25th, 2025 at 5:52 PM EDT

the ceo of walt disney company stands next to some new droids

Disney CEO Defends Park Pricing, Unveils New Tech and Plans 7 More Cruise Ships

Disney is spending $30 billion to expand its theme parks and cruise line in part to keep prices in check and avoid discounting.

March 21st, 2025 at 4:50 PM EDT

view from outside of the U.S. Capitol building in washington DC on a clear day

Funding Freeze on Fulbright Scholarships Leaves Students in Travel Limbo

As a result of an extended freeze on grants for study abroad programs, some students told Skift that they are feeling stranded and confused.

March 13th, 2025 at 10:13 AM EDT

Food and Drink

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How Tourism Homogenizes Cuisines and What Are Possible Solutions

There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.

December 12th, 2024 at 7:58 AM EST

Magic Mushrooms in the Minibar

Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.

December 10th, 2024 at 12:01 PM EST

24x7 Food at Delhi's Aerocity - India Report

Delhi Aerocity, with a heavy presence of branded hotels, is a convenient hub for business and leisure travelers alike.

October 30th, 2024 at 11:00 PM EDT

Ground Transport

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Gwendoline Cazenave, CEO of Eurostar International.

Exclusive: U.S. Outbound Travel is 'Booming,' Says Eurostar CEO

Shaking off speculation that U.S. consumers are traveling less, Eurostar CEO Gwendoline Cazenave shares exclusive data pointing to a strong summer for overseas spending.

March 25th, 2025 at 2:05 PM EDT

3 Ways Ground Transportation Can Benefit From AI

Ground transportation stands to gain significantly from AI adoption as a means to free itself from legacy tech constraints. AI enhances efficiency by optimizing routes, managing fleets, and reducing fuel consumption, while also boosting customer satisfaction.

December 18th, 2024 at 10:00 AM EST

AI-Powered Revenue Management Transforms Ground Transportation

The integration of AI-powered revenue management by ground transportation operators is transforming the industry, introducing dynamic pricing and demand forecasting. Traditionally reliant on static pricing, the bus industry is now embracing more granular control over pricing strategies, allowing operators to adjust fares based on specific departure days and demand fluctuations.

December 9th, 2024 at 10:00 AM EST

Hotels

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Egypt 'Extremely Challenged' by Hotel Rooms Shortage, Says Tourism Minister

Egypt says it needs 250,000 more hotel rooms to be constructed if its to hit its tourism goals for the next decade.

May 2nd, 2025 at 9:55 AM EDT

Choice Hotels Taps Mews for Software to Boost Non-Room Revenue

The partnership signals a broader trend: Hotels are rethinking their technology not just to run operations more smoothly, but to sell a wider range of services.

May 2nd, 2025 at 9:00 AM EDT

Ritesh Agarwal, CEO of Oyo, at the Skift India Summit 2024.

Oyo Expands Into Food & Beverage With Plans for 1,500 In-House Kitchens

As Indian hospitality keeps evolving, the real competition might soon be all about the food.

May 2nd, 2025 at 8:15 AM EDT

Luxury

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exterior of a Hyatt Centric hotel in New Orleans

Hyatt CEO: 'Softer Booking Trends' and 'Choppy Environment'

Hyatt says its luxury hotels are still packed, and so are its all-inclusive resorts. But business travelers have been cutting back.

May 1st, 2025 at 2:58 PM EDT

image of the mandarin oriental app on a smartphone screen

Mandarin Oriental Debuts App and Revamps Loyalty Program: Exclusive

Mandarin Oriental's revamped loyalty program takes its inspiration from luxury goods companies. The goal is to stand out in a sea of points-based rewards programs with formulaic rewards.

April 29th, 2025 at 4:00 AM EDT

view of a tropical swimming pool at an ultra luxury hotel

Why Luxury Hotels Don't Make the Best-Brand Lists

The best-known luxury hotel brands face a challenge. Their brands are conspicuously absent from global rankings of elite brand value.

April 20th, 2025 at 9:00 AM EDT

Media and PR

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A still from the Virgin Atlantic 2025 ad showing a crew member in New York

Virgin Atlantic Expands Diversity Focus in New Global Ad Campaign

The diversity is still there, not least in Angelou's powerful prose, but it's also about the diverse destinations served by the airline – arguably a much safer corporate position amid intense culture wars.

April 14th, 2025 at 9:26 AM EDT

a still of a woman in an ad campaign she is looking at fancy food

Marriott Unveils New Ad Campaign: 'Travel Shapes Us'

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself.

April 10th, 2025 at 2:35 PM EDT

Social Media Agency Launches Gamified Travel Marketing in Singapore Test

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.

January 29th, 2025 at 5:36 AM EST

Meetings

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How Fontainebleau Las Vegas Is Unlocking New Possibilities for Meetings and Events

From world-class dining and versatile meeting spaces to high-touch service standards and one-of-a-kind offerings, Fontainebleau Las Vegas offers everything planners need to craft exceptional events.

September 12th, 2024 at 10:00 AM EDT

Rajasthan received 179 million domestic and 1.7 million international tourists in 2023.

Rajasthan Focuses on Weddings, Conferences to Boost Tourism - India Report

Rajasthan, a premier wedding destination in India, has much to offer including wildlife, museums, temples, and lakes. While the state is seeking to promote its various offerings, it does not want to lose out on the significant revenue from weddings and business meetings.

July 8th, 2024 at 11:00 PM EDT

Behind Fontainebleau Las Vegas’ Vision to Transform Luxury Meetings: Watch Video

Today’s meeting planners face unique challenges driven by evolving attendee expectations, technological advancements, and the ongoing need for flexibility. This video explores how Fontainebleau Las Vegas is redefining luxury meetings to meet these challenges.

June 7th, 2024 at 10:00 AM EDT

Online Travel

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Someone holding a phone that shows the Trivago app in Japanese.

Trivago's Turnaround Is Kicking In as Growth Accelerates

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.

April 30th, 2025 at 12:27 PM EDT

Tripadvisor's Matt Goldberg sitting in a chair on a stage being interviewed by Skift's Seth Borko.

Tripadvisor Gains New Freedom in $430 Million Merger With Liberty Tripadvisor

Let freedom ring. Tripadvisor can call its own shots now without running major decisions through a parent company that at times had different interests and priorities.

April 29th, 2025 at 7:20 PM EDT

Booking Exec Says We're 'Agnostic' on Canadians Picking Mexico Over the U.S.

The advantage of Booking Holdings' size and wide geographic footprint is that a problem in one region might be balanced by gains in another. That means being agnostic can be part of the strategy.

April 29th, 2025 at 6:40 PM EDT

Podcasts

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AlUla and the New 7,000-Year-Old Tourist Destination – Skift Travel Podcast

AlUla, a location rich in history, has big plans to become a major tourism destination in Saudi Arabia, which we discuss in this episode of the Skift Travel Podcast.

May 2nd, 2025 at 10:06 AM EDT

Airbnb’s Growth Plan, Wyndham’s New Forecast and Hyatt’s Trimmed Outlook

Today’s podcast looks at Airbnb, Wyndham, and Hyatt’s mixed first-quarter earnings.

May 2nd, 2025 at 5:44 AM EDT

Trivago's Surge, H World's Ambitions and Wizz's Climate Warning

On today’s pod we discuss Trivago’s bounce, H World’s rapid growth, and what Wizz Air is warning about the climate.

May 1st, 2025 at 5:45 AM EDT

Short-Term Rentals

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Smart Thermostats Could Reduce Carbon Emissions, says Vacation Rental Platform

Smart thermostats could help reduce emissions. The real power lies in scale: small changes multiplied across thousands of properties can add up.

May 2nd, 2025 at 11:17 AM EDT

Airbnb CEO Brian Chesky speaking on stage

Airbnb Reports 'Softness,' Looks to International and Hotels to Get Growth Mojo Back

Airbnb also plans to invest into its relaunched Experiences business as a growth driver. "On May 13, Airbnb will go beyond places to stay," it stated.

May 1st, 2025 at 6:19 PM EDT

Vacasa Is Now a Casago Company After Acquisition Closes

Can Casago turn around Vacasa with a franchise business model? Let the games begin.

May 1st, 2025 at 11:23 AM EDT

Skift Originals

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Marriott Bonvoy's New AI Search Tool: 4 Tests Show How It Works — and Doesn't

Marriott Bonvoy's new AI tool probably isn’t sharp enough yet to be reliable. But as one of the first tools like it by a major hotel brand, it offers an early glimpse at how lodging search could look in the future.

April 5th, 2024 at 12:10 PM EDT

Don't Create Company Culture: Lessons on Meaning of Work

Culture stems from the meaningful work we do, and each of us seeing the tangible in-situ effects of that work for the people for whom we create everything.

August 3rd, 2022 at 8:04 AM EDT

Celebrating 10 Years of Skift Deep Dives

Our Deep Dive stories are the cornerstone of Skift's journalism. Meticulous reporting. Smart analysis. Great writing. All packaged and designed in ways to keep you glued to the story. Here's a few of our favorites over the past 10 years.

August 1st, 2022 at 10:30 AM EDT

Startups

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Behind Numa Group's Profitable European Expansion

While others folded under costly master leases and rapid expansion, Numa aims to prove that measured growth, careful deal-making, and automation can deliver profits for apartment-style hotels.

April 30th, 2025 at 1:17 PM EDT

People in an office or classroom smiling at what they are looking at.

Fora Travel Raises $40 Million to Expand Offering for Newbie Advisors

This $40 million investment should expand Fora Travel's reach and help further develop its tech platform.

April 24th, 2025 at 5:06 PM EDT

Biz Travel and Hotel Tech: 5 Startups Raised $53 Million Over 2 Weeks

Startup funding is slow so far this year, but tech for business travel and hotels is pushing forward.

April 18th, 2025 at 2:30 PM EDT

Tour Operators

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An Indian family traveling with Cox & Kings.

Cox & Kings 2.0: Old-World Service, New-Age Tech

The Cox & Kings brand has re-entered India at a time when competition is intense. Can the brand recall value and loyalty help it thrive?

April 29th, 2025 at 11:00 PM EDT

YouTube Is Adding AI Summaries for Things to Do

YouTube is obviously a major marketing channel for travel brands. Adding AI Overview in 'things to do' first, with other travel verticals to come, may keep users engaged within the Google ecosystem.

April 25th, 2025 at 1:42 PM EDT

Why Adventure Travelers Are Saying ‘No’ to the U.S.

Changing political dynamics, international tariffs, and re-entry anxieties are turning adventure travelers away from the U.S.

April 23rd, 2025 at 12:18 PM EDT

Tourism

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U.S. National Parks Already Feeling Impact of Layoffs Ahead of Peak Season

Staffing issues among other challenges means visitors can expect longer entry queues, closed trails, and trash going uncollected at some U.S. national parks.

May 2nd, 2025 at 10:58 AM EDT

How India Can Leverage Local Traditions to Boost Wellness Travel

As wellness tourism grows, India has the opportunity to lead by offering rejuvenating journeys rooted in heritage, authenticity, and holistic health.

April 30th, 2025 at 10:31 AM EDT

Philippines to Launch Digital Nomad Visa, How It Stacks Up in Asia

The Philippines may be late to the game, but it still has a shot at winning over remote workers. To compete with the likes of Thailand, Japan, and South Korea, it needs more than beaches — it needs digital infrastructure, government coordination, and a clear pitch: it’s a future-ready remote work hub.

April 30th, 2025 at 4:29 AM EDT

Travel Agents

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How Commission Yields Affect Hotel Profits: A European Case Study

In the competitive hotel market, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.

March 26th, 2025 at 10:00 AM EDT

Booking Platform Mondee Files for Bankruptcy

The bankruptcy comes after Mondee was delisted in December.

January 15th, 2025 at 2:04 PM EST

Travelers Are Taking Longer to Plan Trips, Despite Faster Tools to Book Them

The trend toward increased research time reflects a more deliberate and empowered traveler who prioritizes control, trust, and value in their planning process.

November 28th, 2024 at 3:40 AM EST

Travel Technology

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Sabre to Sell Hotel Reservations Platform for $1.1 Billion

Sabre's sale of its hotel reservations tech should help the travel tech company focus on its core airline business. It's notable that a PE firm rather than a rival player, such as Oracle or Cendyn, chose to buy.

April 28th, 2025 at 10:22 AM EDT

Skift Webinar: Decoding Traveler Intent to Drive Bookings

Join Skift and industry leaders for a webinar about how identity resolution is unlocking new ways to turn anonymous travel browsers into loyal bookers. Learn how brands are using data, personalization, and AI to re-engage travelers across devices — and finally close the gap between intent and conversion.

April 21st, 2025 at 9:00 AM EDT

A woman working at a desk in an office looking at two computer monitors.

Lighthouse Acquires The Hotels Network, Its First Deal Since Raising $370 Million: Exclusive

Lighthouse was among multiple business-to-business travel companies that collectively raised billions of dollars last year in part to fund acquisitions and generate growth.

April 16th, 2025 at 2:30 AM EDT

Venture Capital

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