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Airlines
Akasa Air's decision to include Apple Pay points to a larger picture, one where ease of payments is the differentiating point amid an increasingly competitive ecosystem around organized bookings.
United CEO: 10% Credit Card Cap Would Hit Rivals Harder
Co-branded credit cards are one of airlines’ most lucrative assets but some carriers would be affected more than others.
United Sees ‘Measurable Negative Impact’ in the Caribbean After Venezuela Strikes
In the weeks since the U.S. conducted strikes in Venezuela, United chief commercial officer Andrew Nocella said there has been an impact to bookings to the Caribbean.
Business Travel
Hilton Debuts Apartment Collection as 26th Brand
Hilton’s new brand is a long-delayed acknowledgment that a certain type of traveler wants the space of a residential apartment along with the consistency, on-site staff, and loyalty points of a hotel.
Wizz Air Wants Premium Passengers – Without the Business Class Fuss
Wizz Air is testing how far it can push “premium” without touching the cost or complexity of business class. If blocked seats and basic perks lift yields with little operational pain, this won’t stay a niche product for long.
Rove Bets on the ‘Hotelization’ of Workspaces
Offices are no longer simply places where work happens — they’re lifestyle hubs. As companies struggle to bring employees back in person, HQ By Rove is demonstrating the power of hospitality-driven commercial workspaces where people actually want to spend their time.
Coronavirus
The Travel Industry’s Immense Potential for Growth
Despite the pandemic’s unprecedented challenges, the travel industry’s recovery is proving to be remarkable.
The Travel Industry Surpasses 2019
Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.
Travel Makes a Complete Recovery
Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.
Cruises
Carnival CEO to Chair Cruise Group, Says Emissions Cuts Are a Priority
Now that the cruise industry has moved past its pandemic recovery, Carnival CEO and chief climate officer Josh Weinstein’s focus on greenhouse gas emissions marks a notable shift, especially as the sector faces intensifying scrutiny over its environmental impact.
Cruise Sector and U.S. Government Block Hawaii’s Climate Tax on Cruise Ships
As more destinations consider climate-linked tourism fees, Hawaii’s legal battle could set a national precedent.
Indian Cruise Line Cordelia Cruises to IPO in January: Exclusive
Cordelia Cruises started sailing in September 2021, and unlike other cruise lines, it is not content to wait decades to list publicly.
Experiences
BTS Comeback Tour Moves Travel Demand Even Before Tickets Go on Sale
BTS hasn’t played a note yet, but flight and hotel searches are already spiking. Welcome to the new shape of live tourism!
Why K-Pop Sensation BTS’ Comeback Tour Is a Test Case for Live Tourism
The music may be the headline of BTS’s comeback tour, but the travel boom is the subtext, and arguably the bigger story.
Thailand’s Disneyland Gambit: How a Theme Park Is Being Used to Fix Broken Tourism Economics
Whether a Disney castle ever rises on Thailand’s eastern coast is still an open question. But the logic behind the pitch is clear, without a new demand engine, some of Thailand’s biggest infrastructure dreams may never leave the drawing board.
Food and Drink
Omakase, Fine Casual… and Burgers: Marriott’s Top Food Trends in Asia
Asia’s food culture, from hawker stalls to omakase counters, has always been vibrant. But it’s now also setting the pace for how food tourism might look globally in the years ahead.
How Tourism Homogenizes Cuisines and What Are Possible Solutions
There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.
Magic Mushrooms in the Minibar
Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.
Ground Transport
Rising Train Demand Tests Capacity of Europe’s Rail Networks: Eurostar Exec
Demand for rail is rising, but the network isn’t ready. A warning from Eurostar's chief commercial officer shows that Europe needs serious investment in infrastructure and rail coordination.
Saudi Arabia–Qatar High-Speed Rail Aims to Boost Tourism and Cut Emissions
Saudi Arabia and Qatar plan a high-speed rail link connecting Riyadh and Doha, promising faster travel, tourism growth, and lower emissions if powered by clean energy.
Self-Driving Cars Move Beyond Novelty, Giving Travelers Back the Luxury of Time
Business travel is going to look a lot different when autonomous driving removes structural friction and the math starts shifting. Serving this new kind of travel is the real opportunity.
Hotels
Mews Raises $300 Million to Prove AI Can Run Hotel Operations
Mews is pushing artificial intelligence beyond guest-facing features and into the core of hotel operations. The real question isn’t whether the technology exists, but whether hotels are ready to let software manage day-to-day decisions at scale.
ITC Hotels Pushes Ahead With Asset-Light Strategy as Weddings and Events Drive Revenue
ITC Hotels' results show that as long as hotel providers offer a good product, higher room rates are not going to harm occupancy anymore.
Hilton and IHG Franchisee Suspends Operations During ICE Surge in Minnesota
A franchisee of Hilton and IHG has temporarily closed its two hotels in St. Paul, highlighting a challenge that may face other hoteliers nationally in coming months.
Luxury
Marriott Deepens Saudi Arabia Push With 2,700-Room Deal
Saudi Arabia’s tourism ambitions won’t be won by trophy hotels. Marriott’s midscale-heavy deal shows a belief that filling rooms, not adding gold bling, will determine whether the kingdom's tourism development goals succeed.
Aman’s Secret Third Hotel Brand? These Signs Point to ‘Atma’
Aman appears to be working on a third ultra-luxury hotel brand, Atma. The first U.S. hotel may have 185 suites, an unusually high room count for the group. Here's what Skift found by sleuthing.
5 Luxury Hotel Themes for 2026
Luxury travelers no longer want more. They want less. Less noise, less friction, less sameness. The hospitality industry is scrambling to adapt in five ways.
Media and PR
The Validation Economy: How Western Travel Creators Monetize South Asia’s Need to Be Seen
This is a preview of where travel media is headed: destinations as identity theaters and creators as roaming interfaces between cultures and the algorithm.
Hilton Drops Franchise After it Refuses Rooms for ICE Agents
Hilton apparently decided it needed to move swiftly to guard its national brand reputation.
Hilton Blames Franchisee After DHS Blasts it for Refusing Service
DHS has accused a Minneapolis Hilton franchisee of canceling ICE agent reservations. Hilton's corporate headquarters says the incident doesn't reflect its values.
Meetings
5 Ways Meeting in Ireland Balances the Best of Both Worlds
All too often, choosing a destination for incentive travel forces meeting planners to prioritize either a busy city or rural country, business or wellness, modern developments or rich cultural experiences. Here’s how planners get to have it all on the island of Ireland.
3 Ways Corporate Meetings in New Orleans Can Fuel Creativity
Beyond the everyday challenges of organizing memorable events that move the needle for companies, today's planners are under mounting pressure to inspire a burned-out workforce. New Orleans combines its rich history, deep culture, and modern innovation to host corporate experiences that spark creativity and foster connection.
Inside India’s Events and Meetings Aspirations
India upped its convention center game for the G20 Summit last year. Now, it is trying to drum up the marketing for these spaces across the country. But is India really MICE ready?
Online Travel
MakeMyTrip Is Making More Money From Everything Around the Trip
MakeMyTrip’s fastest growth isn’t in flights or hotels, but in everything around them. Ancillaries are turning each trip into a bundle, boosting margins, retention, and resilience.
Spain-Based Destinia Gets UK Presence With Acquisitions of Travel Republic and Netflights
Destinia acted opportunistically in the UK, picking up two well-known brands that were no longer a priority for their parent company.
How Indian Travel Companies are Turning Anxiety into a Product Category
Indian OTAs are moving beyond pure search-and-book engines as they monetize peace of mind. The ones that stand to gain are those that explain risk clearly and give users the choice to offload uncertainty, at least until AI models can reliably handle rare, disruption-driven shocks.
Podcasts
Sonder Shuts Down After Marriott Termination, Marking the End of a Hospitality Experiment
Marriott’s abrupt termination of its licensing deal with Sonder has sent shockwaves through hospitality and finance circles alike. For Sonder, this collapse now marks the end of its operations entirely, with the company confirming an immediate liquidation. For Marriott, it raises hard questions about risk, diligence, and the future of its extended-stay strategy.
Explora Journeys President on Redefining Ocean Travel and the New Language of Luxury
Explora Journeys isn’t trying to compete with the cruise industry — it’s trying to reinvent it. By replacing “cruising” with “ocean travel,” the brand aims to redefine what time, space, and luxury mean on the water.
Iberostar’s CEO on Family Ownership, Brand Evolution and Responsible Tourism
Iberostar’s family ownership lets it make bold, long-term bets on guest experience and ocean health that many public hotel groups can’t.
Short-Term Rentals
Airbnb Services Is Offering ‘Ready to Heat’ Meals From Celebrity Chefs
Consider Airbnb's partnership with CookUnity an experiment to see if there is a market for such services.
The Thrill Is Gone: Airbnb and the Crisis of Imagination in Short-Term Rentals
Airbnb’s struggle to translate technology into better stays mirrors the broader sector’s problem — digital scale without physical control limits how innovative short-term rentals can be.
Kasa Acquires Mint House in Bet After Silver Lake’s Backing
Kasa's takeover of Mint House creates the largest U.S. manager of apartment hotels after a wave of failures in the U.S. segment.
Skift Originals
Building in Travel Has Never Mattered More
Travel is where history gets physical. We're in it. Right where we should be.
Legacy Is When Your Ideas Outlive Their Attribution: The Skift Journey
Skift is an extended argument for a particular way of being in the world: intellectually rigorous, commercially viable, editorially independent, globally aware, personally authentic.
Skift Expands Community and Multimedia Offerings with Two Strategic Acquisitions
I’m proud to announce two acquisitions that mark significant steps forward for us in community-driven, multimedia content. These acquisitions are part of our intentional growth strategy, balancing simplicity and complexity to build resilience into our media ecosystem.
Startups
India’s Travel Startup Funding Is No Longer Just About Online Travel Agencies
These fundings reflect a broader trend: For India’s travel startup ecosystem, capital infusion is no longer about scale alone, but about where value is being created in the travel stack.
Vibe Coding Will Unleash a Tsunami of Travel Startups
AI-powered "vibe coding" is turning travel sector insiders into amateur developers and product designers. A coming wave of new startups and digital services may fix travel's innovation problem.
Upgrade’s $165 Million Fundraise Comes as Buy Now, Pay Later Sector Faces Pressure
Investor confidence in Upgrade suggests that BNPL in travel may be shifting from an optional feature to a required one, but it still has to prove it can weather the next credit cycle.
Tour Operators
Google Tests Ad Formats That Push Attractions Bookings: Scoop
Google is expanding its experiences' advertising business, heightening competition among online travel agencies and the attractions themselves.
How to Use Skift Megatrends 2026: A Playbook for Travel Operators
The next 12–24 months will reward operators who act on trends early, not those who wait for certainty.
TUI Adds Hotels in Africa as Travelers Look Beyond Europe
Africa’s hotel boom is real thanks to growing demand for alternatives to overtourism, and TUI’s expansion signals confidence. But the long-term test will be whether TUI can convert pipeline optimism into actual openings.
Tourism
‘I Won’t Use Force,’ Trump Says — But Greenland Fight Risks U.S.-Europe Travel
President Donald Trump appeared to rule out force to acquire Greenland, urging Europe to negotiate sale. Many in the travel industry will welcome a de-escalation of rhetoric, given the risks to transatlantic tourism.
Japan Sets Tourism Record, but Visits from China Plunge
Japan is making strong progress toward its goal of 60 million visitors by 2030, but the country faces significant challenges.
Climate Mythbusters: 7 Common Claims About Travel Emissions
Myths around the cost of lower carbon projects and travel persist despite hard data showing money can be saved.
Travel Agents
Q&A: Inside Civitatis’ Push to Own the Spanish-Language Tours Market
Offering wide-scale travel experiences is one thing — curating high-quality activities specifically for the world's 850 million Spanish- and Portuguese-speaking travelers is another. With its relaunched app, Civitatis is dedicated to keeping the travel planning process simple and culturally resonant for its global audience of travelers.
Selectour’s New AI Aims to Fix The Booking Handoff Problem
For a travel sector eager to automate, the basics still matter — especially continuity between bots and human travel agents. Selectour and Kleio tackle the handoff problem, and the effort could prepare advisors for the agentic future.
Expedia Hires Former Google VP as First Chief AI Officer
Expedia Group’s move to bring in Xavier Amatriain, a heavyweight from Google, as its inaugural Chief AI and Data Officer underscores its intent to lead on travel technology in the AI age.
Travel Technology
Apple Plans Siri Chatbot Overhaul — Developer Access Will Decide Its Impact on Travel
Apple is reportedly turning a Gemini-powered Siri into a new full-time chatbot. How Apple structures developer access may determine whether it becomes relevant for travel booking.
Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos
Google says AI is reshaping how travelers discover trip options, from keywords to photos and reviews. Traditional search, it says, still plays a role closer to booking.
OpenAI is Testing ChatGPT Ads — Travel Brands Should Pay Attention
OpenAI is finally turning on the revenue taps by piloting ads in its free and low-cost tiers. For travel brands, it means ChatGPT is moving from a pure utility to a massive, intent-driven marketing platform.
Venture Capital
Travel Venture Capital Is Back, But Only for the Biggest, Safest Bets: 3 Charts
Early-stage startups face longer fundraising cycles and less capital.
Regional Air Travel Startups Raise Over $85 Million: Funding Roundup
The biggest airlines are behind on updating their tech systems and operations; regional airlines are even further behind.
Ramp Raises $200 Million for Expense and Biz Travel Management: Startup Funding Roundup
Startups for business travel management and flying taxis are still raising a lot of money.