Chili's isn't all too concerned with converting value-focused customers into higher spenders at this point. The company is choosing to ride out the foot traffic momentum, at a time when many restaurants are struggling with the metric.
There are a couple of ways Starbucks Delivers could go wrong. First is Starbucks' efforts are tied to two completely different companies. The possibility also remains that by growing its store footprint too quickly in the U.S. and China, the chain could be shooting itself in the foot.
Despite not reclaiming the top spot in December, quick-service restaurants continue to dominate television advertising spending, as the value menu wars rage on.