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Personalization is now foundational to meeting the expectations of today’s travelers. Yet few companies are equipped to deliver it at scale. Despite abundant customer data, most travel organizations still lack…

For an industry built on hospitality, hotel customers are too often treated as commodities. The business model of selling rooms and measuring financial success by the number of heads in…

Customer expectations are at risk of outgrowing traditional loyalty models. Simple reward programs have evolved into complex point schemes that new technology and changing traveler behavior are quickly outpacing. The…

Once synonymous with excess, luxury has now become an expression of intention: the choice to spend time well. Today's affluent travelers value privacy, space, and emotional connection over status and…

At the Skift Global Forum in New York City in September 2025, leaders from across the travel space gathered to tackle the most pressing issues and exciting opportunities in the…

Loyalty programs are more important than ever – but travelers are moving beyond status tiers and points to seek relevance, reassurance, and everyday value. As expectations rise, credit cards have…

To stay competitive, travel companies need to grow beyond traditional categories and turn capabilities outside of their core business into strategic revenue streams.

Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential.

We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere. ​

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