Free Reports

Travel today is both precious and precarious. Guests are investing more emotionally and financially in each trip, and even minor disruptions can derail experiences they see as once-in-a-lifetime. While flexibility…

Skift partnered with the Department of Tourism and Culture – Abu Dhabi to present the most important insights and takeaways drawn directly from on-stage conversations.

Despite increasing importance of corporate travel, travel and expense pain points remain prevalent. Employees and managers alike still struggle with their platforms and solutions, and companies can't afford to compromise.

A new report from Skift and PwC offers a practical guide to keeping pace with today's fast-moving travel landscape, helping brands stay ahead of shifting traveler needs.

A new research report from Skift and Amazon Ads reveals key indicators signaling a significant mindset shift among U.S. travelers and its implications for marketers and advertisers.

Personalization is now foundational to meeting the expectations of today’s travelers. Yet few companies are equipped to deliver it at scale. Despite abundant customer data, most travel organizations still lack…

For an industry built on hospitality, hotel customers are too often treated as commodities. The business model of selling rooms and measuring financial success by the number of heads in…

Customer expectations are at risk of outgrowing traditional loyalty models. Simple reward programs have evolved into complex point schemes that new technology and changing traveler behavior are quickly outpacing. The…

Once synonymous with excess, luxury has now become an expression of intention: the choice to spend time well. Today's affluent travelers value privacy, space, and emotional connection over status and…

At the Skift Global Forum in New York City in September 2025, leaders from across the travel space gathered to tackle the most pressing issues and exciting opportunities in the…