Free Reports

Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential.

We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere. ​

Sign up now to be the first to receive new research from Skift and Amazon Ads as soon as it goes live later in Q4 2025.

Amid economic, geopolitical, and environmental volatility, consumer appetite for travel has paradoxically grown even stronger. For airlines, there’s a massive opportunity in this moment to gain market share by capturing deeper customer loyalty. 

Skift Global Forum, Skift’s flagship global conference on the business of travel, has returned to New York City in September 2025 for its 12th year. Under the theme “Travel 2030:…

This report features conversations with industry leaders on AI, digital transformation, and the innovations shaping hotel operations and guest experience in 2025 and beyond.

This report explores how hotel companies can reimagine procurement processes that not only meet the demands of the evolving operational environment but also enable them to adapt in real time to changing guest expectations.

The future of travel is unfolding now; you just need the right data and insights to see it. The State of Travel report is your essential guide to understanding the trends shaping our industry and staying ahead of the modern traveler as a company, association, or destination.

At the Skift Data and AI Summit in New York City in June 2025, leaders across the travel, tech, and marketing sectors explored the state of AI with nuance and…

Following the success of the inaugural event, Skift India Forum returned bigger and better in 2025 as we brought together industry leaders, visionaries, and innovators in the travel industry to…