Free Reports

Travel marketing is entering a new phase as AI and shifting discovery habits reshape how brands connect with travelers. Based on insights from 10 industry leaders, this report explores how marketing is becoming more dynamic, more connected, and more dependent on relevance, trust, and real-time value.

Payment systems increasingly surface at moments that affect both the guest experience and internal operations. This report examines how industry leaders describe the current state of payments, where they see constraints, and which capabilities they believe will matter most over the next several years.

The race to modernize aviation is underway. Legacy systems, static loyalty models, and siloed operations are giving way to connected, digital systems built for scale. The carriers that move early and build smart will set the pace for the next decade of air travel.

Travel today is both precious and precarious. Guests are investing more emotionally and financially in each trip, and even minor disruptions can derail experiences they see as once-in-a-lifetime. While flexibility…

Skift partnered with the Department of Tourism and Culture – Abu Dhabi to present the most important insights and takeaways drawn directly from on-stage conversations.

Despite increasing importance of corporate travel, travel and expense pain points remain prevalent. Employees and managers alike still struggle with their platforms and solutions, and companies can't afford to compromise.

A new report from Skift and PwC offers a practical guide to keeping pace with today's fast-moving travel landscape, helping brands stay ahead of shifting traveler needs.

A new research report from Skift and Amazon Ads reveals key indicators signaling a significant mindset shift among U.S. travelers and its implications for marketers and advertisers.

Personalization is now a core driver of revenue in travel — but most brands still struggle to deliver it at scale. Despite vast amounts of customer data, many organizations lack…

For an industry built on hospitality, hotel customers are too often treated as commodities. The business model of selling rooms and measuring financial success by the number of heads in…