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Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.

Treebo’s decision to spin off Hotel Superhero signals a bolder tech bet as it aims for a standalone revenue stream and broader customer base beyond its own hotels.

IndiGo’s Athens launch is less about Greece and more about signaling ambition. It seems like the carrier is steadily building the muscle of a long-haul heavyweight.

Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential.

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising.

A TikTok ban would have disrupted travel marketing to millions of U.S. users.

We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere. ​

Despite strong demand and hiring momentum, travel is stuck in a cycle of churn — with pay gaps, skills shortages, and weak career pathways making talent the sector’s biggest growth challenge.

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential customers to competitors.

The loss of Sabre’s standalone sustainability team raises questions about how it will manage climate commitments going forward.

MSC Cruises’ newest ship brings its latest sustainability technologies to the U.S. market. Multi-fuel design, shore power, and advanced water treatment illustrate progress toward net-zero marine operations by 2050.