News

Hilton announced it will make eight new luxury and lifestyle brand debuts in new markets across Asia Pacific this year. Plus, more hotel deal and development news.

Cruise marketing has long leaned on glossy brochures and TV spots. Virgin Voyages is turning its focus to bookings stemming from someone's For You page.

Major European airline bosses want stronger protection from Gulf rivals. Sir Tim's message? You had decades to compete, and chose North America instead.

Booking.com's Laura Houldsworth brings hard data and regional authority to a conversation that every operator, platform, and investor with APAC exposure needs to be at Skift Asia Forum for.

A lot of companies are seeing strength among premium customers and hesitancy at lower rungs, but American Express skews toward the upper echelon.

The Middle East was the world’s second-fastest growing tourism region in 2025 — and then February 28 happened.

Budget airlines are turning to the Trump administration for aid as high fuel costs threaten their ability to stay in business.

The destinations that will win the next decade are the ones that understand culture is their upstream product, not their marketing asset.

India may be one of aviation’s fastest-growing markets, but access comes with tight regulatory strings attached.

Scott Kirby is using the dead American Airlines merger to pitch a new narrative — but don’t forget, his real audience is in D.C. rather than Dallas.

Geopolitics no longer hovers in the background for travel, it shows up directly in booking numbers. It could be a diplomatic freeze, or a conflict nowhere near your destination. Demand vanishes or, almost worse, reroutes overnight to a competitor destination that was ready to catch it.

Drama, drama, in the air. Drama, drama everywhere. The U.S. airline industry is witnessing dramatic changes indeed. No, United isn’t merging with American. But Southwest is quietly achieving a heroic turnaround, posting Delta-like profit margins. But as Southwest soars, Alaska Airlines is flying in the opposite direction. We take a closer look in this week’s feature story.