News

For years, the travel industry has coasted on millennial devotion. When it comes to connecting with Gen Z, brands are going to have to work harder.

Many hotels are seeing soft 2026 World Cup bookings as fans seem to be waiting until the last minute. It seems possible that the event will draw a higher mix of domestic fans than many first expected.

Jet fuel has doubled, demand hasn't blinked — welcome to the aviation crisis where only half the industry is suffering.

Travel demand is holding steady but shifting to last-minute booking behavior, forcing companies to adapt faster, while IHG argues scale is the best defense against global uncertainty and a new…

India is one of the fastest-growing outbound travel markets, one of the largest domestic travel ecosystems, and an underpenetrated inbound destination. The Skift India Travel Scorecard shows clear, comparable data on how India is actually performing relative to its peers.

Minor Hotels launched Colbert Collection, a new global premium soft brand for independent hotels. Plus, more hotel deal and development news.

Online travel agencies have spent billions on legacy search. Can OpenAI capture a share of this business?

The data is clear: food-led hotels only outperform when they're not competing with a vibrant local dining scene. Minor Hotels and a wave of other hotel groups will have to place their new culinary-themed brands carefully.

For many planners, budgets have struggled to keep up with rising costs — and now they face potential increases of 20% or more on air travel. 

On this week’s Good Morning Hospitality, A Skift Podcast: GMH Hotels Edition, Sarah Dandashy and guest host Katie Cline, host of Suite Success: Masters of Hospitality, a Skift Podcast, break…

Coral Beach Resort Sharjah is the first hotel in the Middle East to sign the Glasgow Declaration. But the real question for hotel owners is whether these pledges translate into lower costs or stronger demand in a region still heavily reliant on fossil fuels.

Nick Adams' public comments go against the vision of tourism as a way to promote cross-cultural understanding — an awkward fit for a job meant to promote the U.S. abroad.