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Skift Meetings launch

Is an Empty Storefront the New Ballroom?

Vacant storefronts may seem like eyesores, but they can represent a real opportunity for planners who want blank walls and a contemporary sense of cool. The downside: They lack the built-in convenience of a traditional event environment.
Skift Meetings launch

Why a Destination’s Biggest Draws Are Also Your Best Planning Tools

When evaluating destinations home to iconic attractions, meeting planners face a common dilemma: How can they leverage the destination’s mass appeal without distracting from the event’s purpose? A new white paper from Visit Anaheim answers that question — not just for planners, but the C-suite team they need to convince.