Travel’s AI Problem Is Bigger Than Most Companies Realize
Sarah Kopit and Adriana Lee break down why the travel industry may not actually be ready for AI despite the rush to adopt it.
News
India’s Luxury Hotels Are Finding a New Anchor, and It’s Not Foreign Tourists
Oberoi's parent company says geopolitical disruptions are reshaping travel patterns, but India’s affluent travelers are increasingly insulating luxury hotels from global shocks.
Inside Guatemala’s Plan to Be Central America’s Next Long-Haul Destination
Guatemala’s tourism push is about delivery as well as discovery. Routes, rooms, and reliability on the ground are needed to compete for high-spending travelers who have established choices elsewhere in the region.
For Daily Lodging Report Subscribers
Pebblebrook Sells West Hollywood Hotel for $43.5 Million
Pebblebrook Hotel Trust completed the sale of the 115-room Chamberlain West Hollywood Hotel in Los Angeles. Plus, more hotel deal and development news.
‘Empty Calories’: Hyatt Tells Investors to Stop Counting Rooms
Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands.
Southwest Moves Toward Latest Reinvention: Long-Haul International and Lounges
Southwest's CEO says the airline "doesn't have to become Delta." But these and other changes keep pushing it in that direction.
The Caribbean Destination Intelligence Report
A new report from Skift Research and Skift Advisory assesses how Caribbean destinations are navigating an exciting yet uncertain future, offering a framework for travel leaders to gain a competitive advantage in this dynamic and growing region.
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Skift Meetings
How Events Are Coping With Geopolitical Crosscurrents
From public announcements to quiet corridor conversations, IMEX Frankfurt 2026 revealed the complex impact of geopolitics on global events.
Skift Meetings
How Meetings Are Being Redefined Around Intentional Moments
More planners are focused on what can happen between sessions and venues. Austin’s past year of hosting more than 1,100 meetings without a convention center offers a blueprint for building better experiences around those moments.
Skift Meetings
The Biggest Challenges for Medical Meetings in 2026
Medical meeting planners are operating in one of the most complex and rapidly changing environments the industry has ever faced.
The AI Decisions Hotel CEOs Are Signing Right Now Will Look Like Fax Machines by 2029
Adam Harris is drawing a line between the AI that wins demos and the AI that runs a hotel at 2 a.m. without triggering a chargeback. For operators staring down agent-on-agent commerce, that distinction is the whole game — and most of what's being committed to this year is on the wrong side of it.
Travel’s Top AI Operators
The travel industry has spent three years talking about artificial intelligence. In the summer of 2026, we’re finally building with it.