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Writing about hotel brand relaunches is a bit like writing about ballet performances. It's hard to capture in words, but some approaches are definitely more technically sophisticated than others.

Saudi Arabia’s tourism progress is real and worth recognizing — but so are the structural challenges it must confront to achieve lasting, credible growth.

Accessibility is often treated as a compliance task. A recent conference demonstrates what it looks like when inclusion becomes the operating system, not an afterthought.

here’s been a redrawing of the incentive travel map as companies wrestle with higher costs and shifting sentiments about international travel.

As the airline industry looks toward 2026, one thing is clear from our recent Skift and Airline Weekly webinar: the story is far more complicated than a simple boom or bust narrative.

We’ve been reporting that the experiences space is ripe for consolidation.

Marriott’s newest global brand is getting its first real test in India as it mixes global muscle with local flavour. The company is moving faster than expected to bring a large portfolio of Fern hotels into its system.

Indian travelers are redefining the global travel market with a shift from bargain hunting to identity-driven travel. As video, creators, and AI now steer decisions, for travel brands, keeping up isn’t optional anymore.

The bill would restore funding for Brand USA ahead of major tourism events like the World Cup and Olympics.

The City of Memphis closed on the $22 million deal to buy the Sheraton Hotel Downtown. Plus, more hotel deal and development news.

The expansion into Europe comes as executives have expressed frustrations over JetBlue’s ability to grow in the region. But the new routes will allow JetBlue to capture more high-spend travelers.

The Boeing 777X is Emirates’ future flagship, but Sir Tim Clark’s assessment of China’s aerospace ambitions hints at a shifting global balance.