News

Marriott’s newest global brand is getting its first real test in India as it mixes global muscle with local flavour. The company is moving faster than expected to bring a large portfolio of Fern hotels into its system.

Indian travelers are redefining the global travel market with a shift from bargain hunting to identity-driven travel. As video, creators, and AI now steer decisions, for travel brands, keeping up isn’t optional anymore.

The bill would restore funding for Brand USA ahead of major tourism events like the World Cup and Olympics.

The City of Memphis closed on the $22 million deal to buy the Sheraton Hotel Downtown. Plus, more hotel deal and development news.

The expansion into Europe comes as executives have expressed frustrations over JetBlue’s ability to grow in the region. But the new routes will allow JetBlue to capture more high-spend travelers.

The Boeing 777X is Emirates’ future flagship, but Sir Tim Clark’s assessment of China’s aerospace ambitions hints at a shifting global balance.

Despite strength from some destinations, there were widespread declines among the top 10 inbound markets.

In an industry racing against climate deadlines, the fastest path to impact is turning every breakthrough into a blueprint.

Travel brands are evolving far beyond selling seats and hotel rooms. The blueprint for diversified growth is not just about what’s offered but also how partnerships, technology, and organizational culture are strategically set up to experiment, scale, and implement.

The partnership comes as Australia-based Intrepid targets growth in the U.S., where REI has nearly 200 stores and 25 million members.

The Trump Organization is planning a Trump-branded resort in the island archipelago of the Maldives. Plus, more hotel deal and development news.

Hilton is following the money, not the hype, even if that means telling eager owners in some markets that their “cool” lifestyle hotel can’t beat a dependable DoubleTree.