News

Anthropic isn’t chasing flashy AI gimmicks — it’s quietly building Claude into an infrastructure for travel’s next big leap. Its focus: trust, personalization, and giving businesses control over how AI can enhance the traveler journey.

Short-term rentals aren’t just a stopgap, they’re a strategic pillar for tourism growth. As the Middle East doubles down on mega-events and visitor targets, players like Silkhaus and Airbnb want to prove that flexibility, personalization, and partnerships are key to staying competitive.

A relentless scammer continues to prey on planners, this time under a new alias. Tens of thousands of dollars have already been stolen as the scheme evolves.

Abu Dhabi wants to market its future while it’s building it in real time. With Google as both platform and partner, the city is using AI, creator content, and cultural capital to try to cement its place as a global tourism powerhouse.

Anthropic wants businesses to build their own AI agents. Here’s how travel can benefit.

Oman Air would like to prove that smaller carriers can punch above their weight—if they stay focused. Its CEO is betting on Oman’s natural strengths, smarter distribution, and a full-scale digital reboot to turn the airline into a leaner, more profitable global player.

Just marketing attractions to Indian and Chinese travelers is no longer enough. Destinations need to make travel simpler and safer for them.

As climate change fuels ever-stronger hurricanes, Jamaica’s battered tourism industry faces an urgent reckoning and so do the companies invested in its future.

As Ras Al Khaimah undergoes explosive growth, Philippa Harrison brings a marketer’s eye and a strategist’s discipline. In a region of megaprojects, her focus on authenticity and sustainability might be the boldest bet of all.

Etihad’s strategy is clear: grow fast, but only if you grow smart. Under Neves, the airline isn’t chasing scale for its own sake. Profitability, premium experiences, and AI-powered precision are now central to the playbook.

Abu Dhabi’s airport is trying to get smarter as it gets bigger. Elena Sorlini hopes that with the right tech, partnerships, and passenger-first mindset, even a transit hub can deliver a destination-worthy experience.

Hannah DeMaio, vice president of Skift’s Women Leading Travel, says that women in our industry have made incredible strides — but some critical challenges still exist.