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Allegiant and Sun Country are merging at a time when low-cost models are under pressure – and even Delta is flagging weakness in its Main Cabin. In this week's feature story, we explore the strategic logic, risks, and opportunities behind the low-cost leisure tie-up.

This is a preview of where travel media is headed: destinations as identity theaters and creators as roaming interfaces between cultures and the algorithm.

Barclays and Morgan Stanley both named Hyatt as their most favored lodging stock, while Morgan Stanley downgraded Hilton Grand Vacations. Plus, more hotel deal and development news.

Viewed from the lemonade-not-lemons perspective, Europe's short-haul business class does at least bring flexible capacity to the (tray) table.

OpenAI is finally turning on the revenue taps by piloting ads in its free and low-cost tiers. For travel brands, it means ChatGPT is moving from a pure utility to a massive, intent-driven marketing platform.

For years people have wondered whether Airbnb's business is doomed as it faces increased regulation around the world. Airbnb has an answer to getting shut out in that manner — hotels, hotels, hotels.

The Louvre enacted a steep price hike, but its officials must believe the added cost won't discourage visits to one of the world's most famous museums. It's counting on more than $23 million in added revenue.

Now that the cruise industry has moved past its pandemic recovery, Carnival CEO and chief climate officer Josh Weinstein’s focus on greenhouse gas emissions marks a notable shift, especially as the sector faces intensifying scrutiny over its environmental impact.

Travel demand isn’t slowing — it’s being rebalanced across markets while AI is quietly rewriting how loyalty is earned and lost.

Data, executive storytelling, and candid debate come together at Skift Travel Megatrends 2026. London is sold out. Register now for NYC.

SXSW Sydney will not return this year following the withdrawal of public funding. This brings the festival’s planned five-year run to an early close.

Hilton has announced Apartment Collection by Hilton, with initial properties in the U.S. launched in partnership with Placemakr. Plus, more hotel deal and development news.