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The perennial tug between Tripadvisor and Viator experiences, and the consequent market confusion, will seemingly persist under the new strategy as neither will be the lead experiences brand. Hotel metasearch will be downplayed but managed for profitability.

Lebua Hotels & Resorts is out to prove it’s more than just the hotel from The Hangover Part II. The Bangkok-based brand is entering India, building a loyalty program tied to real experiences rather than points, and planning boutique cruises.

Despite the launch of its own premium brand Athiva, Chalet Hotels is sticking to its core model as a hotel developer and owner. But that does not mean an asset-light model is not possible in the future.

With no clear end to the government shutdown — now the longest in U.S. history — the FAA said it is trying to ease pressure on air traffic controllers, who are expected to miss a second paycheck next week.

The core Tripadvisor brand, which has been profitable but shrinking, took the brunt of the layoffs.

For the full year, Choice cut its projection for U.S. RevPAR to decline by between -2% and -3%, worse than a previous range of between 0% and -3%. Plus, more hotel deal and development news.

The smartest brands are learning to build for uncertainty.

The IRF’s annual survey of top-performing companies was full of surprises, like the discovery that the perceived value of an incentive reward is more important than the cost.

A browser like OpenAI’s Atlas may be able to book a trip, but that’s just one facet of the business travel mission.

The job cuts come after Spirit received a multi-million-dollar lifeline from a U.S. bankruptcy court, giving the ultra-low-cost carrier more legroom to stay afloat.

Choice’s challenge underscores how U.S. economy hotels are struggling while international and upscale segments are proving more resilient.

The future of travel is personal, eastward, and AI-infused. As the Gulf rises as a new global hub, travel brands must avoid the trap of generic AI and instead use technology to deliver experiences that reflect identity, intention, and trust.