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Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.

Cordelia Cruises is counting on a rising middle class to fuel demand. Launching an IPO is a bold play, but in an untapped market, being early may be everything.

Just two weeks ago at the IATA AGM in Delhi, the aviation world was celebrating a new golden age for Indian aviation. Last week, the mood abruptly shifted as the industry confronted its worst nightmare. For all the marvels of air travel – its economic influence, its cultural influence, all the jobs it provides, all the joy it provides – there’s nothing more distressing than a fatal accident. Our sympathies go to all affected by the Air India tragedy. In this week's issue, we explore Air India's turnaround plan as it grapples with last week's crash.

The targeted countries don’t account for a large number of visitors, but the U.S. has already been dealing with a decline in inbound travel.

Funding has been slow this year, but B2B travel tech startups are still leading the way these days.

Asia's tourism success lies in its strong destination branding, but balancing growth with cultural preservation is crucial to avoid turning authentic experiences into staged attractions.

Jalisco announced $1 billion investment for 38 new hotels by 2028, with Hyatt investing $295 million in three Puerto Vallarta properties.

The cause of the AI171 crash is yet to be known. For now, the focus is on gathering data and supporting both investigators and, more importantly, the families.

As budgets tighten and return on investment comes under scrutiny, planners are rethinking the value of high-priced celebrity speakers. Instead, they’re prioritizing industry experts who offer actionable insights, often for a fraction of the cost.

We’d been hearing CEOs talk about stabilization in travel trends. But the declines in visits from key markets — Canada, Germany — show that it will take time to repair strained relationships.

Air India’s response following the AI171 crash has been measured as it tries to counter misinformation.

Flying is still safe, but high-profile incidents and more frequent close calls are leading to more anxiety from travelers.