News

The post-Covid boom hid deep performance gaps across travel. Now it's fading, and those gaps are exactly what activist hedge funds exploit best.

Amadeus has always been out-front about the adoption of new technologies, and this acquisition will strengthen its position in conversational AI.

New ownership appears to be nudging Motel 6 toward a different playbook, dialing back traditional industry ties and emphasizing targeted advocacy. This may leave some franchise owners to wonder whether the pace of change feels too fast.

Although the rollout spans most major Asia-Pacific markets, travelers in India still won’t see the feature yet, a notable exclusion given the country’s size and growing outbound travel demand.

Skift Asia Forum 2026 is where senior leaders shaping Asia’s travel ecosystem come together to stress-test strategy, share insights, and see how decisions in the region ripple across the globe.

India’s travel economy is loud, liquid, and expanding. But scratch the surface, and the contradictions get uncomfortable.

S4BT has acquired HotelHub, bringing $5 billion in annual corporate hotel bookings into its network. The deal gives the group a much bigger role in how business travelers book hotels, without turning it into a traditional travel agency.

Micato Safaris supported India's inbound potential much before it saw a market where it can sell its luxury offerings. But now, it is time to change the strategy.

The original Starwood Hotels became a powerhouse through a scale game. The revived brand name is a bet that less can be more in today's world of digital distribution and marketing.

Some planners are willing to try an unknown DMC based on its online presence, but most say two things keep them working with people they know: time and trust.

Booking Holdings sees AI as the future of travel. Its Kayak brand's marketing doesn't touch on AI, but is trying to convince Millennials it's OK to book on smartphones and to use Kayak to navigate social media distractions.