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Early-stage startups face longer fundraising cycles and less capital.

Generic trips are out. Custom choices, conscious travel, and a clear "return on experience" are the new minimum requirements for incentive travel programs.

The global airline industry navigated another turbulent year, marked by geopolitical shocks, shifting demand, and big strategic bets — yet it emerged highly profitable. From the softening of U.S. markets to the wave of post-bankruptcy success stories, 2025 delivered no shortage of plot twists. In this week’s feature story, we break down the most important industry trends and developments shaping the year just ended and ask the critical questions airlines face heading into 2026.

Sonesta International said it had opened 45 hotels that expand the portfolio of private equity franchisee NPA. Plus, more hotel deal and development news.

TikTok inked a deal to sell a significant portion of its U.S. operation to American investors. The sale may bring clarity, but not comfort, as travel brands wait to see the effect on the algorithms driving discovery.

The company that pioneered MagicBands and transformed queue management into a science is, for now, treating AI as infrastructure rather than imagination when it comes to the guest journey itself. That may be prudent sequencing...or it may be a blind spot that someone else fills first.

Some travel brands are making the same branding mistakes luxury fashion spent millions learning to regret.

Whitbread is a year into a five-year strategy. Corvex wants it to stop and reassess. That puts pressure on the Premier Inn owner to justify its long-term plan.

The rise of AI is making 'average' easy and creating a flood of 'same-same' events. For Meetings Innovator Nick Borelli, using design thinking to break away from the norm is a necessity, not a luxury.

Airlines are under pressure to decarbonize, but now they’re pointing fingers at AI for stealing the clean energy they need. The question is whether policymakers will listen.