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Tourism leaders from Canada and Spain are pivoting from chasing volume to focusing on smarter, data-driven strategies that prioritize quality over quantity.

What major trends are shaping the future of global travel? We surveyed travel industry decision-makers during this year’s Skift Global Forum to learn how they view the forces shaping the next decade, their bets on technology, and the opportunities and risks they see ahead.

With Austin’s convention center offline until 2029, Visit Austin and SXSW are reframing the city itself as the venue. Planners gain flexibility through decentralized event formats, while attendees experience deeper immersion in Austin’s cultural, culinary, and creative identity, turning logistical challenges into opportunities for innovation.

Service Properties Trust sold three hotels with a total of 413 keys located in three states for a combined sales price of $26.5 million.

CEO Chris Nassetta, now 18 years into the role, shows no signs of slowing down.

Celiac disease is one of the most misunderstood “dietary restrictions.” It’s essential to advocate for your attendees with the condition the same way you would for those with other extreme allergies, such as peanuts or shellfish.

Category search lost its utility for Airbnb when it expanded beyond one product, homes. It was telling that none of Airbnb's online travel agency multi-product rivals implemented their own version of Category search, which Airbnb touted as being so innovative.

Radisson is betting that verified net zero hotels will win over travelers and boost market share. The challenge now is scaling the model beyond Europe, where financing and renewable energy access get a lot trickier.

Chris Nassetta’s longevity as Hilton’s CEO shows that culture is as important as growth. His leadership philosophy — grounded in family, hospitality, and consistency — offers lessons for an industry balancing rapid expansion with the human side of travel.

The startup carrier is planning to fly to Mexico, Jamaica, and the Dominican Republic, some of the most popular leisure destinations for U.S. travelers.

Profitability, not demand, is now the key metric for investors tracking the U.S. hotel sector.