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Japan's SPW gets Atelier Ace's design DNA and operational polish in the lifestyle segment. Ace gets deep pockets to support development and 2.5 million loyalty members to help with distribution.

Eric Resnick, CEO and Co-founder of KSL Capital Partners, brings three decades of travel investment expertise to Skift Global Forum. With $25 billion dedicated to experiences, his insights on growth, resilience, and traveler identity will spotlight the industry’s future.

To stay competitive, travel companies need to grow beyond traditional categories and turn capabilities outside of their core business into strategic revenue streams.

Marriott International's Fairfield by Marriott brand reaches 150 combined open and pipeline hotels in Greater China, growing 50% in just over a year.

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.

Treebo’s decision to spin off Hotel Superhero signals a bolder tech bet as it aims for a standalone revenue stream and broader customer base beyond its own hotels.

IndiGo’s Athens launch is less about Greece and more about signaling ambition. It seems like the carrier is steadily building the muscle of a long-haul heavyweight.

Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential.

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising.

A TikTok ban would have disrupted travel marketing to millions of U.S. users.

We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere. ​