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In an industry racing against climate deadlines, the fastest path to impact is turning every breakthrough into a blueprint.

Travel brands are evolving far beyond selling seats and hotel rooms. The blueprint for diversified growth is not just about what’s offered but also how partnerships, technology, and organizational culture are strategically set up to experiment, scale, and implement.

The partnership comes as Australia-based Intrepid targets growth in the U.S., where REI has nearly 200 stores and 25 million members.

The Trump Organization is planning a Trump-branded resort in the island archipelago of the Maldives. Plus, more hotel deal and development news.

Hilton is following the money, not the hype, even if that means telling eager owners in some markets that their “cool” lifestyle hotel can’t beat a dependable DoubleTree.

The demand for air travel in India is growing at an unprecedented rate, but the aviation industry is still not out of the woods. Unless airlines expand internationally to gain more forex, they might continue to face losses.

Brookfield Hotel Properties has bought the Sheraton Phoenix Downtown, a 1,003-room convention center hotel. Plus more hotel deal and development news.

Banyan Group will soon hold the opening of its 100th hotel. Marriott is entering Laos. Plus, more hotel deal and development news.

In court filings, Marriott claims that Sonder sought up to $50 million in emergency funding while allegedly threatening to strand thousands of guests unless Marriott paid up.

This power user of AI feels that the next wave of innovation will come from making meetings more human.

Leisure travelers want comfort, flexibility, and digital ease while staying within budget. This shift creates a major opening for Allegiant, and Greg Anderson sees it as the start of a high-value growth cycle for the airline.

Hilton is undergoing its biggest loyalty overhaul in years, placing the company deeper into a race to keep travelers in the fold.