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Skift Meetings launch

Women Leaders in Meetings: Cassandra Farrington

Cassandra Farrington didn’t just build a media brand, she helped professionalize an industry long dismissed as fringe. By turning MJBizCon into the must-attend event for cannabis professionals, she proved that credibility, scale, and community could grow even in the most uncharted business terrain. 
Skift Meetings launch

A New Spin on SPIN 

The challenge for Carolynn Santos, who was just named as SPIN’s executive director, will be to remain true to the existing culture while adding new features like podcasts and hackathons to its annual event.