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New Report: Rethinking Travel Content Marketing in the Age of AI

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.
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The American Bronze Age

There’s no shame in winning a bronze medal. Unless it’s a game of three players. The U.S. has just three global airlines. And for seven straight years now, the medal stand has looked the same. In the contest for best operating margin, Delta always wins the gold. United always wins the silver. And American always gets stuck with the bronze. In this week's feature story, we examine why.
Skift Meetings launch

5 Ways to Design a Transformational Event: Advice from Disney

As attendees crave deeper meaning and stronger emotional connections, Disney Meetings & Events is leaning into its storytelling roots.  At the heart of its strategy is the Disney Creative Studio, a collaborative hub where storytelling drives experiences that truly transform.