News

Luxury travel discovery is being rewritten by large language models — and PR has become performance marketing for machines, not just people. Brands still optimizing for yesterday’s gatekeepers risk disappearing from tomorrow’s consideration set.

CoStar/STR reported the Ashes Tour boosted hotel performance in Perth and Brisbane, while forward booking levels are peaking above 95% in Adelaide. Plus, more hotel deal and development news.

The year’s biggest news stories were dominated by the impact of the new Trump administration, but there were plenty of other topics in our Top 10 Articles of the Year. 

A deepening talent and knowledge gap is widely viewed as one of the events industry’s most existential challenges. Intentional investment in talent pipelines, mentorship, and alternative workforce models may help.

Each January, travel leaders face the same question: which signals matter enough to act on? Skift Megatrends arrive at the perfect moment, giving teams a preview of the forces that will influence demand, competition, and consumer behavior in the coming year.

Putting wellness at the center of an event strategy does more than enhance how attendees feel. Caesars Entertainment’s experience across its 50-plus properties shows that wellness can meaningfully reshape the event environment, boosting engagement, strengthening retention, and fostering deeper connections among participants.

What started as revenge travel post Covid has now changed into Indians taking every event and turning into an opportunity to travel.

Service Properties Trust sold 5 hotels with a total of 679 keys located in four states for a combined price of $47 million. Plus, more hotel deal news.

Hauenstein played a pivotal role in Delta’s premium push, which has made Delta one of the most profitable airlines in the U.S.

As China makes more advances on flying taxis, the Trump administration is hoping it can speed up the U.S. effort. The biggest startups hope for a 2026 debut.

Airlines and governments are being forced to adapt to Dehli's worsening winter pollution as visibility drops.

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.