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Atlas debuts with an Agent Mode capable of booking reservations, flights, and more, executives say.

Is the U.S. hotel sector entering a recession? Will other hotel groups join Hyatt in layoffs? These are some of the things that Skift is looking out for during earnings season.

We went straight to the source, our meeting planner audience, for ways to shrink your F&B budget

Travelers demand experiences more than ever before, and Berlin-based online travel agency GetYourGuide is cashing in.

Whether this acquisition will be a difference-maker for Hostelworld may depend on how well flea markets and arts festivals resonate with its youthful cohort of guests.

Two of the most powerful executives in European aviation positioned this rare joint interview not in the context of solidarity, but as a matter of industry security and survival.

Data isn't just guiding where people travel, it’s determining how and why. Jon Huntsman makes the case for travel as both a catalyst for economic growth and a bridge between cultures, powered by seamless payments and AI-driven personalization.

As the U.S. and Spain see tourism demand soar, destination marketers are shifting from promotion to curation. In the AI age, whoever shapes the algorithm shapes the itinerary.

The cruise industry wants clarity, but Washington just sent a loud message: Climate rules that raise costs are a non-starter.

Finland and Italy are approaching sustainability from different angles, but both see responsible travel not as an add-on — it’s the future. With U.S. travelers stepping in to fill critical gaps, the transatlantic connection just got even more strategic.

The transatlantic travel market doesn’t need more visitors – it needs better-distributed ones. Europe is doubling down on responsible tourism, and the U.S. traveler holds the key.

Middle East travelers are blending faith, family, and digital sophistication to redefine what meaningful, modern travel looks like.