Japan Sets Tourism Record, but Visits from China Plunge
Japan is making strong progress toward its goal of 60 million visitors by 2030, but the country faces significant challenges.
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Climate Mythbusters: 7 Common Claims About Travel Emissions
Myths around the cost of lower carbon projects and travel persist despite hard data showing money can be saved.
MakeMyTrip Is Making More Money From Everything Around the Trip
MakeMyTrip’s fastest growth isn’t in flights or hotels, but in everything around them. Ancillaries are turning each trip into a bundle, boosting margins, retention, and resilience.
Airbnb Services Is Offering ‘Ready to Heat’ Meals From Celebrity Chefs
Consider Airbnb's partnership with CookUnity an experiment to see if there is a market for such services.
Skift Meetings
Scammer Alert: Same MO, New Alias
Planners are being targeted by scammers posing as corporate clients looking to host events in a scheme that continues to cost the industry time and money.
Skift Meetings
Are U.S. All-Inclusives a Viable Option for Groups Who Want to Stay Stateside? IHG Thinks So
IHG is making a bet on an emerging market that values the reduced travel friction, perceived safety, and cost effectiveness of staying domestic.
Megatrends Debate: Rising AI Trust, Live Tourism, and U.S. Travel Risks
The U.S. travel industry had a rough 2025, but it could get a big tourism boost from the World Cup — if it isn't too difficult for fans to visit.
Skift India Intelligence Summit 2026: A Leadership Lab For India’s Travel Future
India has become one of the most closely watched travel markets globally. The momentum is clear. What leaders must now decide is how to channel it.
Ryanair Turns Elon Musk Feud Into (Yet More) Free Marketing
A public spat with the world’s richest man would be a PR disaster for many airlines. Not to worry, courting controversy is part of Ryanair’s DNA.
BTS Comeback Tour Moves Travel Demand Even Before Tickets Go on Sale
BTS hasn’t played a note yet, but flight and hotel searches are already spiking. Welcome to the new shape of live tourism!
ITC Hotels Pushes Ahead With Asset-Light Strategy as Weddings and Events Drive Revenue
ITC Hotels' results show that as long as hotel providers offer a good product, higher room rates are not going to harm occupancy anymore.
Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos
Google says AI is reshaping how travelers discover trip options, from keywords to photos and reviews. Traditional search, it says, still plays a role closer to booking.