News

Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel.

India's largest online travel platform wants to show up before a traveler even thinks about booking. The idea is not to chase viral Reels, but about whether a scroll can turn into a booking.

Air India is working hard to fix products and perceptions in its most important international market. The customer metrics suggest the effort is landing, even if the experience remains inconsistent.

The UK's electronic travel authorization has become a speaker vetting tool — and SXSW London just found out the hard way. Event organizers booking outspoken political voices for UK stages now have a new line item in their risk checklist.

Another AI travel agent might not be news. One built by the founder of Sonder, with something to prove, is.

Some takeaways from Truist include that the hotel transaction market is finally showing actual signs of thawing, instead of being talked about. Plus, more hotel deal and development news.

Demand didn't disappear. It just left the Gulf — and it's not clear when it's coming back.

After a frenzy of speculation about airline M&A, talks have dried up. The industry is too consolidated for the big carriers to merge, and the smaller ones don't have viable partners.

Back-to-back deals involving Hyve and Emerald-Questex reflect private equity’s continued confidence in business events.

The Skift Data and AI Summit returns to New York City on June 3, 2026, bringing together travel industry leaders, technology innovators, and data experts to explore how artificial intelligence is reshaping the business of travel.

Sierra's Pol Peiffer argues the interface layer of travel is shifting from forms to conversation. The companies still optimizing dropdowns are building on top of an architecture customers are about to leave behind.

The Iran war has turned Marriott’s EMEA region into two businesses at once. Jones’s bet is that Europe and Africa can carry the 20% of fee business the Middle East has lost — at least until a ceasefire changes the math.