Latest News

By turning memes into core messaging and social snark into earned attention, Ryanair keeps its brand visible without heavy ad spend. Chief marketing officer Dara Brady talks strategy with Skift.

The Federation is working to ensure that jobs in the events industry are recognized by the government and academia the same way they are in other industries. It’s a monumental task.

If you think the competition between Airbnb and Booking.com is hot, what about the rivalry between American Express Travel and Chase Travel? You'll be hearing lots more about it in years to come.

Mandarin Oriental is being taken private by its majority shareholder as part of a broader reset. The company is cutting real estate, revamping its brand, and aiming to scale more quickly.

United is the first U.S. airline to publicly say that AI will lead to fewer jobs.

At Skift Global Forum 2025, industry leaders discussed how evolving consumer expectations, personalization, and data-driven marketing are redefining how hospitality brands connect with modern travelers.

Hosting the World Cup isn’t cheap. Some cities are exploring hotel tax increases to help cover the costs.

Melia Hotels International has partnered with Urban Network Capital Group to launch its first U.S. branded residences in Miami. Plus, more hotel deal and development news.

The shutdown impact has been limited so far, but CEOs are worried about what happens when government workers face the first missed paycheck.

Member states of the European Union have little in the way of coordinated short-term rental policies other than a data-sharing pact. It's premature to predict whether a proposed affordable housing plan will have any answers.

You may travel a lot with the kids, but AI should be smart enough to know when you want to leave them at home.

Tech companies love to move fast, especially with AI. But airlines like Southwest have too much at stake — they don't get to break things.