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Major online travel agencies backing the EU’s review code want to be seen as increasing trust in their reviews, but enforcement will determine if it’s more than PR.

As Direct Travel sees it, the deal to acquire ATPI signals a new playbook: grow big enough to compete globally, but stay nimble enough to outmaneuver the giants.

It's a critical moment for Airbnb to do some explaining — and listening — to its largest hosts about policy changes. Many of the policy tweaks also dramatically affect individual hosts, who won't be represented.

As governments gear up for COP30 in Brazil, climate pledges are piling up, and for the travel sector, they’re more than just diplomatic gestures. These are potential mandates. 

Skift Global Forum East has become the go-to gathering for travel and tourism leaders in the Middle East. See what past attendees say.

AI memory and who controls it is about the fundamental architecture of customer relationships in an AI world. The companies that get this right will define the next era of travel.

Tourism leaders from Canada and Spain are pivoting from chasing volume to focusing on smarter, data-driven strategies that prioritize quality over quantity.

What major trends are shaping the future of global travel? We surveyed travel industry decision-makers during this year’s Skift Global Forum to learn how they view the forces shaping the next decade, their bets on technology, and the opportunities and risks they see ahead.

With Austin’s convention center offline until 2029, Visit Austin and SXSW are reframing the city itself as the venue. Planners gain flexibility through decentralized event formats, while attendees experience deeper immersion in Austin’s cultural, culinary, and creative identity, turning logistical challenges into opportunities for innovation.

Service Properties Trust sold three hotels with a total of 413 keys located in three states for a combined sales price of $26.5 million.

CEO Chris Nassetta, now 18 years into the role, shows no signs of slowing down.

Celiac disease is one of the most misunderstood “dietary restrictions.” It’s essential to advocate for your attendees with the condition the same way you would for those with other extreme allergies, such as peanuts or shellfish.