News

Forging a strategic partnership with Sonder was definitely a business and reputational risk for Marriott. It was apparent even in 2024, although it wasn't a foregone conclusion that things would collapse like they did.

Google’s tease — that it’s working on an agentic tool for flights and hotels — raised tough questions for partners. Now it’s clearing the air about its expanding role in travel booking.

It's not clear whether COP30 will go on, but it's a blow for the government of Brazil, which was hoping for a climate agreement to come out of the talks.

Hyatt Place Dhaka Uttara will be the group's first hotel in Bangladesh. Plus, more hotel deal and development news.

A new research report from Skift and Amazon Ads reveals key indicators signaling a significant mindset shift among U.S. travelers and its implications for marketers and advertisers.

Hotel loyalty is evolving into a data-driven, experience-led ecosystem where relevance and recognition define the guest relationship

Writing about hotel brand relaunches is a bit like writing about ballet performances. It's hard to capture in words, but some approaches are definitely more technically sophisticated than others.

Saudi Arabia’s tourism progress is real and worth recognizing — but so are the structural challenges it must confront to achieve lasting, credible growth.

Accessibility is often treated as a compliance task. A recent conference demonstrates what it looks like when inclusion becomes the operating system, not an afterthought.

here’s been a redrawing of the incentive travel map as companies wrestle with higher costs and shifting sentiments about international travel.

As the airline industry looks toward 2026, one thing is clear from our recent Skift and Airline Weekly webinar: the story is far more complicated than a simple boom or bust narrative.

We’ve been reporting that the experiences space is ripe for consolidation.