Skift – Travel Industry News & Insights for Global Business Leaders

The Decision Engine for the Business of Travel

Skift now runs on Skift Intelligence. See what’s changing before the market does, why it matters to you, and what to do in relation to any decision you need to make for your business.

TIME-SENSITIVE FOR YOUR BUSINESS

What You Need to Decide Today

Skift Intelligence ties the latest news to the decisions you need to make now. Updated daily for subscribers.

Saudi strikes create widespread uncertainty; UAE visitation stable for now; Egypt poised to gain


See whether the K-shaped economy holds across sectors and what that means for 2027 business


Watch whether individual hosts leave the platform and how that affects the overall property mix

DECISION IMPACT MAP

The Long-Term View

Skift Intelligence creates a timeline to help prioritize the urgency of your decisions. Updated daily for subscribers.

SignalTimelineRecommended Action
Critical
Middle East demand shifts
Now → Q4Evaluate exposure in Saudi Arabia and UAE
Critical
Earnings calls show uncertainty ahead of holiday season
Q4 → Q1Hold rates and fares, but evaluate against price-sensitive demand
Watch
Short-term rental host sentiment
Q4 → 2027Watch for exodus from single-property owners and its impact on the sector’s host profile

Your News Feed

Set your profile, get a personalized news feed based on your interests.

Insights

New Report: Winning Hearts in an Age of Infinite Travel Choices

Travelers have more tools, inspiration, and information than ever, yet the path to booking has become more fragmented. The opportunity for travel brands is not to eliminate that complexity, but to reduce friction, earn trust, and stay relevant as travelers continually reconsider their choices.
Sponsored

New Research: 5 Paths to Sustainable Success in Saudi Tourism

The next five years in Saudi Arabia tourism will determine the global order of the travel industry for the next 50 years. Based on a new survey of over 400 travel executives, this new research explores five paths to sustainable success in travel and tourism investments across the Kingdom.
Sponsored

SKIFT RESOURCES

Services Built for Travel Leaders

Skift Video Shorts

Short-form video from Skift’s editors and experts

Upcoming Events

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Podcasts & audio stories from Skift

FOUR SUBSCRIPTIONS, ONE POINT OF VIEW

Built Around Your Decisions, Not Ours.

Every subscription includes Skift Intelligence, which helps you contextualize news, research, and insights around the decisions you need to make. Pricing is customized based on team size and how you deploy Skift across your organization.

Skift Pro

01

News & Daily Intelligence

The morning briefing that tells you what changed overnight, why it matters, and what to do.

Skift Research

02

Research, Data & Forecasts

Deep research reports, proprietary data, and forecasts that hold up in the boardroom.

Airline Weekly

03

Airlines-Specific Coverage

The publication airline insiders have relied on for 25 years, now paired with Skift’s full intelligence layer.

Daily Lodging Report

04

Lodging Intelligence + Deal Tracker

Daily lodging industry news, transaction tracking, and market intelligence to help developers and lenders make capital decisions.