Skift now runs on Skift Intelligence. See what’s changing before the market does, why it matters to you, and what to do in relation to any decision you need to make for your business.
Airline Weekly Lounge
TIME-SENSITIVE FOR YOUR BUSINESS
Skift Intelligence ties the latest news to the decisions you need to make now. Updated daily for subscribers.
Three signals from June 11, 2026 • Subscribe to get today’s
Q3 contract window closes Aug 15
OTA commission fees hit record 22–28% — direct booking breakeven has fundamentally shifted
IHG & Hilton Q2 earnings: today
K-shaped demand hardening — mid-scale RevPAR projected −4–7% against Q3 2025 baseline
Bid strategy reviews due before Q3 budget lock
Google AI Overviews now surface hotel prices directly — metasearch click-through down 31% in tested markets
DECISION IMPACT MAP
Skift Intelligence creates a timeline to help prioritize the urgency of your decisions. Updated daily for subscribers.
| Signal | Timeline | Recommended Action |
|---|---|---|
| Critical OTA commission rates reach 22-28% — direct booking breakeven shifts | Now → Aug 15 | Audit Q3 OTA contracts before renegotiation window closes |
| Critical Google Al Overviews now surface hotel prices – metasearch CTR down 31% | Now → Q3 | Review bid strategy before Q3 budget lock |
| Watch K-shaped demand — mid-scale RevPAR softening | Q3 → Q4 | Watch IHG & Hilton Q2 earnings for demand signal confirmation |
Set your profile, get a personalized news feed based on your interests.
SKIFT INTELLIGENCE
Explore Skift Intelligence and shed light on your most important business decisions.
SKIFT RESOURCES
SKIFT ADVISORY · TRAVEL BY DESIGN
Apply 14 years of institutional knowledge, proprietary research, and a global network of industry sources to your most complex strategic decisions.
SKIFT EXECUTIVE SEARCH
Executive search. Leadership coaching.
Short-form video from Skift’s editors and experts
Skift’s editors track every development, deal, and debate heading into our events. Skift Intelligence surfaces what matters most: Sessions to prioritize, executives to watch, and tensions that will shape the decisions you’ll need to make.
Listen
FOUR SUBSCRIPTIONS, ONE POINT OF VIEW
Every subscription includes Skift Intelligence, which helps you contextualize news, research, and insights around the decisions you need to make. Pricing is customized based on team size and how you deploy Skift across your organization.
01
The morning briefing that tells you what changed overnight, why it matters, and what to do.
02
Deep research reports, proprietary data, and forecasts that hold up in the boardroom.
03
The publication airline insiders have relied on for 25 years, now paired with Skift’s full intelligence layer.
04
Daily lodging industry news, transaction tracking, and market intelligence to help developers and lenders make capital decisions.