Fosun Files for ClubMed IPO in Hong Kong
ClubMed’s revenue rose less than 2% last year, suggesting that “premiumization” isn’t delivering pricing power yet. An IPO would generate capital that might help fix that.
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Airbnb Makes a Play for Direct Bookings
the most powerful room in global travel returns to new york City.
September 22-24.
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Booking Holdings vs. Expedia in B2B: Bombshell Estimate Says Booking Leads in Room Nights
No matter how you parse the numbers, Booking Holdings’ B2B business appears to be a lot larger than the travel industry previously understood. Its in-process reorganization could have significant implications for OTA competition.
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Fosun Files for ClubMed IPO in Hong Kong
ClubMed’s revenue rose less than 2% last year, suggesting that “premiumization” isn’t delivering pricing power yet. An IPO would generate capital that might help fix that.
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Carl Icahn’s JetBlue Bet Didn’t Pay Off: Board Members Resign as Stake Shrinks
Icahn hasn’t had the same success as activist campaigns at Southwest. JetBlue’s stock has continued to decline since he first disclosed his stake.
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Stay ahead of the fast-moving world of global airlines.
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Tourism News
Fosun Files for ClubMed IPO in Hong Kong
ClubMed’s revenue rose less than 2% last year, suggesting that “premiumization” isn’t delivering pricing power yet. An IPO would generate capital that might help fix that.
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Insights
New Research: 5 Paths to Sustainable Success in Saudi Tourism
The next five years in Saudi Arabia tourism will determine the global order of the travel industry for the next 50 years. Based on a new survey of over 400 travel executives, this new research explores five paths to sustainable success in travel and tourism investments across the Kingdom.
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Skift Data + AI Summit 2026: 10 Insights From Travel’s AI Frontlines
Explore top insights from Skift Data + AI Summit 2026 on AI strategy, agents, search, personalization and what it takes to scale AI in travel.
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The Caribbean Destination Intelligence Report
A new report from Skift Research and Skift Advisory assesses how Caribbean destinations are navigating an exciting yet uncertain future, offering a framework for travel leaders to gain a competitive advantage in this dynamic and growing region.
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From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change.
Skift Advisory helps make sense of it all.
Travel and Climate News
Why American Paused a Climate Trial When Fuel Prices Spiked, Hopes to Resume This Fall
Avoiding the creation of planet-warming contrails is considered one of the cheapest ways to cut aviation’s impact on the environment — but even marginal costs mount when jet fuel prices spike.
Latest Climate and Travel News
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GreenShift
A deep dive into the intersection of climate change and travel.
Curated By TASMIN LOCKWOOD
Skift Data + AI Summit Takeaways
The Verdict: Travel’s AI Race Has an Operating Problem
We heard from more than two dozen of travel’s most important tech leaders — the people actually deploying AI solutions every day. Here’s what the industry still needs to get right.
Mews at Skift Data +AI Summit 2026
If your AI investment is being justified internally as labor savings, this session argued you’re underselling the revenue case and overselling what’s possible.
Booking.com at Skift Data + AI Summit
If your AI roadmap is organized around customer-visible features, you are optimizing for the wrong signal.
Sierra and Amadeus at Skift Data + AI Summit
If your organization is still waiting for agents to mature before committing to a production deployment, the waiting period is already costing competitive ground.
Skift Travel Health Index
June 2026 Highlights
The Skift Travel Health Index held at 100 in June 2026, reflecting flat year-on-year growth. While anticipation around the World Cup was high, the tournament didn’t trigger a widespread lift in global travel metrics. However, a stable index indicates that underlying travel demand stayed strong.
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Focused on connecting companies with Skift’s unique ecosystem of travel industry influencers and decision makers, our in-house marketing studio creates engaging, insightful content and experiences for brands.
Deep Dives
Winners, Losers, and Lots of Premium Seats: Europe’s Airline Scorecard
Premium cabins still drive profits, but it’s the low-cost threat that keeps Europe’s legacy carriers up at night.
‘It’s Like Being in an Oven:’ How Extreme Heat Is Changing Travel
Climate disruption isn’t just a future threat – it’s already changing the way we travel. Businesses have no choice but to adapt.
Every One of Marriott’s Hotel Brands, Explained
We break down each of Marriott’s more than 30 hotel brands, highlighting key differentiators and market positioning.
Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport
In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.
The Silent Years of the U.S. Travel Industry Are Upon Us
At Skift, our job is to pay attention, to connect the dots, even when others can’t or won’t. We’ll keep reporting. We’ll keep listening. Because the story of the travel industry — especially now — isn’t going to tell itself.
Travel Leaders (Anonymously) Speak Out on Trump’s Turbulent First 100 Days
“So very painful” sums up how many travel leaders are feeling on the first major milestone of the second Trump administration.
Flying Cars and Supersonic Jets: Silicon Valley’s New Arms Race
Amid heightened concerns about U.S. aviation infrastructure, several startups are bullish that they will significantly disrupt the travel experience in the next few years.
Religious Tourism: The Indian Travel Industry’s Next Big Bet
The money from the pockets of Indian devotees is overflowing from the donation boxes in temples and spilling onto the travel industry. Hotels, airlines, and travel agencies are all placing their faith in the business of religion.