Dallas Fort Worth Airport CEO on the Next Phase of Growth — Full Video
DFW’s new CEO shares what’s needed to get to 100 million passengers by 2030.
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State of Talent in Travel
Our new Skift Research report reveals why workforce strategy now sits at the heart of profitability, innovation, and customer loyalty.
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Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound
Marriott appears unfazed by a fourth quarter that’s trending softer and by Sonder’s collapse. Its message instead: the strategy holds, luxury and group bookings are resilient, and 2026 might look better than many expect.
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Aviation’s New Third Rail: AI Pricing
Airline pricing has always been a blackbox. The systems are deeply complex, and AI may make them more so. The fear is “surveillance pricing” and you’re going to be hearing a lot more about it.
Project Sunrise: The Business of Breaking Aviation’s Final Frontier
By pushing nonstop flying to the edge of what’s technically possible, Qantas wants to change how Australia connects with world – but does the business case hold altitude?
The Travel Climate 10
In an industry racing against climate deadlines, the fastest path to impact is turning every breakthrough into a blueprint.
The New Science of Hotel Pricing
Hotel pricing by gut instinct and Excel spreadsheets is out. Operators are finally getting serious about revenue management.
The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel’s Quiet Money Machine
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they’ll be handing those potential customers to competitors.
State of Talent in Travel 2025
We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere.
Skift Power Rankings: Who’s Making the Biggest Bets in Travel
Non-core expansion. Rewired distribution. Live public-policy experiments. This year’s Power Rankings spotlight the leaders taking the biggest risks in travel, staking cash, reputation, and time on moves they can’t easily unwind. The next 12 months will reveal who placed smart bets — and who just rolled the dice.
Generation Next: The Risk Takers
Women aren’t afraid of risk – but they do face unique challenges. These leaders have blown past them and are reshaping the travel industry in the process.
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Agentic AI could upend the travel industry. Understand the implications and potential for travel and hospitality organizations with the report Remapping Travel With Agentic AI.
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IHG’s Champagne Problems: Scaling Luxury Without Blurring Brands
For years, IHG was a midmarket powerhouse, with only InterContinental as a luxury side hustle. Now it has five luxe brands, but it must differentiate carefully.
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Generation Next: The Risk Takers
Women aren’t afraid of risk – but they do face unique challenges. These 20 women have blown past barriers and are reshaping the travel industry in the process.
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Oyo-Parent Prism Edges Toward a Third IPO Attempt With New Plan to Raise $744 Million
After two abandoned IPO attempts, the latest notice has a sense of deja vu. But Prism wants back in, and this time it’s turning up with a financial book that looks far sturdier.
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The Aviation Industry’s Premier Event Returns to Fort Worth.
Join us on December 3.
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Dallas Fort Worth Airport CEO on the Next Phase of Growth — Full Video
DFW’s new CEO shares what’s needed to get to 100 million passengers by 2030.
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New Report: State of Hospitality Tech in 2025
This report features conversations with industry leaders on AI, digital transformation, and the innovations shaping hotel operations and guest experience in 2025 and beyond.
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New Report: Remapping Travel With Agentic AI
Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential.
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New Research: 5 Ways to Diversify Revenue Growth
To stay competitive, travel companies need to grow beyond traditional categories and turn capabilities outside of their core business into strategic revenue streams.
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From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change.
Skift Advisory helps make sense of it all.
Travel and Climate News
Jamaica’s Tourism Faces Long Recovery After Hurricane Melissa Shuts at least 26 Resorts
The collapse of Jamaica’s peak tourism season after Hurricane Melissa shows how unprepared the industry remains for extreme weather. Building climate resilience is no longer optional.
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October 2025 Highlights
October’s surge was driven by two major trends: a spike in car-rental demand (up 12% year-on-year), and the continued lead of the Asia-Pacific region, growing 6% year-on-year.
Skift Event Highlights
Dallas Fort Worth Airport CEO on the Next Phase of Growth — Full Video
DFW’s new CEO shares what’s needed to get to 100 million passengers by 2030.
Full First Class, Empty Economy? That Won’t Work, Says United Exec
Premium customers may be driving travel spending these days, but United’s David Kinzelman said airlines can’t forget about economy travelers.
Breeze Airways CEO David Neeleman on Challenges for Startup Carriers — Full Video
David Neeleman said there’s limited space for new entrants as the “big four” U.S. airlines grow more powerful.
Southwest’s CFO on Seat Assignments, Bag Fees, and the Airline’s Overhaul — Full Video
Southwest Airlines has undergone a major transformation in recent years, but the company believes the those changes were overdue as it looks to generate more revenue.
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Deep Dives
Winners, Losers, and Lots of Premium Seats: Europe’s Airline Scorecard
Premium cabins still drive profits, but it’s the low-cost threat that keeps Europe’s legacy carriers up at night.
‘It’s Like Being in an Oven:’ How Extreme Heat Is Changing Travel
Climate disruption isn’t just a future threat – it’s already changing the way we travel. Businesses have no choice but to adapt.
Every One of Marriott’s Hotel Brands, Explained
We break down each of Marriott’s more than 30 hotel brands, highlighting key differentiators and market positioning.
Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport
In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.
The Silent Years of the U.S. Travel Industry Are Upon Us
At Skift, our job is to pay attention, to connect the dots, even when others can’t or won’t. We’ll keep reporting. We’ll keep listening. Because the story of the travel industry — especially now — isn’t going to tell itself.
Travel Leaders (Anonymously) Speak Out on Trump’s Turbulent First 100 Days
“So very painful” sums up how many travel leaders are feeling on the first major milestone of the second Trump administration.
Flying Cars and Supersonic Jets: Silicon Valley’s New Arms Race
Amid heightened concerns about U.S. aviation infrastructure, several startups are bullish that they will significantly disrupt the travel experience in the next few years.
Religious Tourism: The Indian Travel Industry’s Next Big Bet
The money from the pockets of Indian devotees is overflowing from the donation boxes in temples and spilling onto the travel industry. Hotels, airlines, and travel agencies are all placing their faith in the business of religion.