6 years ago
We don't envy the next person Chipotle finds to fill that role.
Later operating hours, cheap tacos, more bacon. CEO Brian Niccol is taking what worked at Taco Bell and plugging it into Chipotle's playbook.
When is a small report of illness at a local restaurant national headline news? When the restaurant is Chipotle and new company leadership is doing everything in its power to climb out from under years of illness-related headlines.
Chipotle's digital initiatives get a lot of play for their potential impact during the much-needed turnaround for the brand, but turns out real satisfaction comes from properly trained, hospitable in-store employees.
The move makes sense from all angles: Chipotle drives up digital sales, DoorDash builds on its white label service, and customers benefit from a more seamless ordering process.
It's a big blow for the majority of Chipotle's corporate employees who have called Denver home for decades. CEO Brian Niccol has a lot to prove as he uproots the company and takes a select number of people with him to Newport Beach.
The team has clearly identified what needs to be fixed at Chipotle. Now, it's a matter of rolling out those changes and making sure that customers approve.
Even if you don't like Taco Bell, you have to be impressed by its ability to target new food items and more times of the day in which to sell them. Niccol appears to be reverting to a successful playbook here.
New Chipotle CEO Brian Niccol is aggressively pushing to lead on innovation. It's injecting some welcome momentum into a company that's been lagging behind in recent years.
We wonder how ditching health-conscious, outdoorsy, active Denver will affect the brand's image, since it's leaning so heavily on ad campaigns promoting fresh, healthy ingredients.
Pre-orders, whether they be for delivery or pickup, are changing operations in incredibly significant ways. Restaurants need to figure out ways to keep the different customer experiences from conflicting with one another.
Chipotle promised more consumer options last week, and it's already delivering with a DoorDash partnership at 1,500 of its restaurants. Point of sale integration continues to be the most interesting part of these partnerships.