A new research report from Skift and Amazon Ads reveals key indicators signaling a significant mindset shift among U.S. travelers and its implications for marketers and advertisers.

Travel brands are evolving far beyond selling seats and hotel rooms. The blueprint for diversified growth is not just about what’s offered but also how partnerships, technology, and organizational culture are strategically set up to experiment, scale, and implement.

Shifts in global tourism patterns around the love of sports and athletic activities are occurring simultaneously with Qiddiya City’s rise from the ground up, just 40 minutes from Riyadh. The destination “built for play” is at the center of a critical moment emblematic of the future of travel.

Since 1859, the Pullman name has been synonymous with a pioneering spirit. This month, Accor is officially relaunching the Pullman brand, rejuvenating that historic legacy to serve the modern blended traveler and redefine the possibilities of premium hospitality.

Personalization is now foundational to meeting the expectations of today’s travelers. Yet few companies are equipped to deliver it at scale. Despite abundant customer data, most travel organizations still lack…

No brand is more synonymous with the growth of modern Chinese travel than Hanting Hotels. As both the world’s largest hotel brand and a national icon, Hanting is celebrating its 20th anniversary by sharing its roadmap to making quality hospitality accessible for all.

DCT Abu Dhabi is betting big on the travel trade by training thousands of agents and expanding global partnerships to put human expertise at the center of its tourism growth strategy.

Loyalty is shifting from status to substance. For banks, embedding protection and care into cardholder benefits offers a powerful path to deeper engagement and long-term trust.

Africa is emerging as travel’s next global growth frontier, driven by a young population, rising connectivity, and authentic experiences. Hamza Farooqui of Millat Group calls for intentional investment, Gulf partnerships, and reciprocal travel ecosystems to unlock the continent’s full potential.

In this video interview, Hannah Bennett, head of travel at TikTok UK, discusses highlights from TikTok’s latest research exploring how traveler behavior is evolving and what these shifts mean for travel marketers looking to connect with audiences across the full funnel.

Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad waste, improve targeting, and boost ROI through more efficient identification.

Major shifts in the corporate travel space have inspired a trend toward unified, AI-powered policy management platforms. But travel is personal, and travelers demand a personalized touch; for AI to realize its potential, it must live in the hands of human agents.