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Africa is emerging as travel’s next global growth frontier, driven by a young population, rising connectivity, and authentic experiences. Hamza Farooqui of Millat Group calls for intentional investment, Gulf partnerships, and reciprocal travel ecosystems to unlock the continent’s full potential.

In this video interview, Hannah Bennett, head of travel at TikTok UK, discusses highlights from TikTok’s latest research exploring how traveler behavior is evolving and what these shifts mean for travel marketers looking to connect with audiences across the full funnel.

Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad waste, improve targeting, and boost ROI through more efficient identification.

Major shifts in the corporate travel space have inspired a trend toward unified, AI-powered policy management platforms. But travel is personal, and travelers demand a personalized touch; for AI to realize its potential, it must live in the hands of human agents.

For an industry built on hospitality, hotel customers are too often treated as commodities. The business model of selling rooms and measuring financial success by the number of heads in…

Customer expectations are at risk of outgrowing traditional loyalty models. Simple reward programs have evolved into complex point schemes that new technology and changing traveler behavior are quickly outpacing. The…

Chalet Hotels is betting on India’s domestic travel boom with Athiva, its first homegrown brand. The company aims to offer assurance of the expected and joy of the unexpected to its guests while strengthening its position as one of India’s fastest-rising hospitality players.

In this video from Skift Transatlantic Summit 2025, Wendy Olson Killion, CEO of Rome2Rio, explains how pairing inspiration with access helps destinations encourage travel to lesser-known places and distribute tourism more sustainably.

Once synonymous with excess, luxury has now become an expression of intention: the choice to spend time well. Today's affluent travelers value privacy, space, and emotional connection over status and…

Airlines that can leverage the increasingly sophisticated and connected network of global aviation alliances and service partnerships will have a critical opportunity to scale their loyalty benefits and provide more consistent, quality customer experiences for the future.

At Skift Global Forum 2025, industry leaders discussed how evolving consumer expectations, personalization, and data-driven marketing are redefining how hospitality brands connect with modern travelers.

At the Skift Global Forum in New York City in September 2025, leaders from across the travel space gathered to tackle the most pressing issues and exciting opportunities in the…