Travel’s personalization ambitions outpace its readiness. Closing that gap starts with unified, trusted data that serves as the foundation for real recognition, relevance, and loyalty.

Group travel is entering a new golden age, fueled by travelers’ desire for connection, comfort, and flexibility. Evermore Orlando is redefining what it means to stay together, blending the best of vacation homes and luxury hotels through a philosophy of “residential hospitality” that caters to every generation.

Across Africa, luxury travel is evolving beyond gated resorts and safari lodges toward experiences rooted in culture, creativity, and community. With rising investment, expanding airlift, and a young generation seeking purpose-driven experiences, the continent is redefining what modern luxury means.

The hotel stay now sits at the center of a wider ecosystem. As hospitality expands into wellness, residences, mobility, and retail, the strongest brands will create connected worlds that run on loyalty and emotional relevance, rather than relying solely on room revenue.

Experiential retail is becoming a powerful, yet overlooked driver of tourism. Retail spaces that combine food, music, art, and local culture are becoming vital touchpoints in the modern travel journey.

As travelers invest more in premium, emotionally charged trips, hotels face rising pressure to provide continuity and reassurance. Peace of mind has not only become the ultimate luxury, but a new measure of guest loyalty.

As discretionary travel spending softens, timeshare owners remain the travel industry’s most reliable leisure segment. These travelers continue to book, plan, and take vacations at rates far above the broader market — a testament to the power of prepaid “banked leisure.”

Loyalty programs should provide curated accommodations suggestions, rather than calling it a perk if they send their customers back to a generic search box to start again from scratch.

The Asia-Pacific region has become the epicenter of new luxury demand — faster-growing, more diversified, and far more sustainable.

American Airlines’ rapidly evolving fleet is reshaping its long-haul ambitions, strengthening its position at DFW, and setting it up for a major global moment during the 2026 FIFA World Cup. It’s a reminder of how network strategy, when combined with the right aircraft and rising premium demand, can unlock entirely new opportunities for growth.

Colombia’s emergence as one of Latin America’s most dynamic tourism markets stems from a deliberate, long-term strategy grounded in connectivity, confidence, and community. With new air routes expanding global access and a growing focus on sustainability and inclusion, the country is reshaping the future of modern tourism.

Global Hotel Alliance’s 2026 Travel Trends Survey shows travelers seeking meaning, identity, and restoration over excess. Brands that personalize, expand loyalty, and balance AI with human warmth will shape the next chapter of hospitality.