Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Travel today is both precious and precarious. Guests are investing more emotionally and financially in each trip, and even minor disruptions can derail experiences they see as once-in-a-lifetime. While flexibility…

Offering wide-scale travel experiences is one thing — curating high-quality activities specifically for the world's 850 million Spanish- and Portuguese-speaking travelers is another. With its relaunched app, Civitatis is dedicated to keeping the travel planning process simple and culturally resonant for its global audience of travelers.

While most travelers are interested in making sustainable choices, only about half actually follow through with more responsible bookings. Industry-wide alignment and AI-driven guidance are becoming increasingly important to close the gap between good intentions and real impact.

Offices are no longer simply places where work happens — they’re lifestyle hubs. As companies struggle to bring employees back in person, HQ By Rove is demonstrating the power of hospitality-driven commercial workspaces where people actually want to spend their time.

Wellness has shifted from a desirable add-on to an essential value driver for the hospitality sector. Peloton’s new report reveals how high-impact wellness design, programming, and technology are now shaping guest decision-making and outlines what hospitality executives must do to stay ahead.

Travel brands understand what personalization should deliver. What’s missing is integrated customer data that allows them to execute consistently across journeys and moments.

All too often, choosing a destination for incentive travel forces meeting planners to prioritize either a busy city or rural country, business or wellness, modern developments or rich cultural experiences. Here’s how planners get to have it all on the island of Ireland.

The global appetite for authentic travel is increasingly central to demand, and the Department of Culture and Tourism – Abu Dhabi is meeting it with scale and intention. Its cultural strategy shows a destination treating curiosity as its most valuable currency.

Skift partnered with the Department of Tourism and Culture – Abu Dhabi to present the most important insights and takeaways drawn directly from on-stage conversations.

Beyond the everyday challenges of organizing memorable events that move the needle for companies, today's planners are under mounting pressure to inspire a burned-out workforce. New Orleans combines its rich history, deep culture, and modern innovation to host corporate experiences that spark creativity and foster connection.

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with unified, trusted data that serves as the foundation for real recognition, relevance, and loyalty.