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Travelers are demanding more flexibility, personalization, and control across the journey. Turo’s Tim Rossanis sees mobility as a pilot for how travel companies can respond by building around traveler intent rather than legacy processes.

As loneliness rises and travelers seek more meaningful time together, hospitality may have a new role to play in wellness. Evermore Orlando Resort is testing whether social connection can be intentionally designed into the guest experience and measured as an outcome of the stay.

A new report from Sabre makes the case that leaders who make themselves comfortable with uncertainty will be able to pull ahead in a volatile market. Travel companies across sectors that balance financial discipline with investments in AI and modern retailing will be a step ahead of their competitors.

Health-conscious travel is entering the mainstream. Novotel’s Longevity Everyday model shows how hotel brands can extend wellness beyond premium retreats by embedding supportive choices into the ordinary rhythms of a stay.

AI agents are helping airlines and other travel companies stay connected with customers throughout the journey. By retaining context and acting on signals over time, they could turn isolated service interactions into a more persistent source of loyalty, direct bookings, and revenue.

As hotel owners look for growth beyond the guest room, restaurants and bars are playing a more central role in how a property attracts locals, builds identity, and generates revenue. Paris Society, part of Ennismore and the wider Accor Group, offers a model for turning F&B venues into destinations in their own right.

As travelers increasingly seek value without compromising on quality or experience, Africa’s biggest tourism opportunity may lie in building the reliable, professionally managed middle tier that much of the continent has historically lacked.

Spanning more than 150 pages of Skift Research data and analysis, the State of Travel report offers a new intelligence framework for understanding the $11 trillion travel industry and the shifts shaping consumers, commerce, operations, and experiences.

Capital One Travel built its business around how people actually travel. Its Premier and Lifestyle Collections bring that strategy to lodging, helping premium travelers navigate a growing range of options through more thoughtful discovery and curation.

Vacation ownership, also known as timeshare, may be enjoying a reputational lift with younger buyers. New research suggests Millennials and Gen Z are bringing fresh momentum to the category by seeing ownership as a flexible, high-value way to keep travel central to their lives.

AI is pushing hotel discovery earlier in the traveler journey, forcing commercial leaders to rethink who owns visibility, how to measure success, and whether more budget should move upstream before demand reaches traditional booking channels.

Airlines are investing heavily in direct bookings, loyalty programs, and more flexible offer creation. But the bigger opportunity may depend on something more basic: knowing who travelers are, what communities they belong to, and how to recognize them in ways that build lasting relationships.