Articles tagged “accor”

Accor is betting heavily on its franchise model, and the Group’s global chief franchise officer, Leire Leoz, says growth only works if owners see real value. Her focus is on hotel performance, stronger brand standards, simpler support, and giving franchisees more reasons to stay and invest again.

Hilton, Hyatt, Accor, Wyndham, and Banyan Group all agree AI should make staff better at their jobs. But they split on how to adopt it.

Major experiences players market to travelers, not locals. Can Airbnb be the exception to the rule?

Ennismore is Accor's best shot at gaining a U.S. foothold. But ambition isn't a funding plan, and CEO Sébastien Bazin hasn't yet said where the capital to expand Ennismore would come from, such as an IPO.

Accor clearly wants to grow in Asia. It just doesn’t want to do it the same way everywhere.

With the Treebo deal off, Accor may have to turn to an acquisition to replace the scale it lost and speed its path to 300 hotels in India.

Health-conscious travel is entering the mainstream. Novotel’s Longevity Everyday model shows how hotel brands can extend wellness beyond premium retreats by embedding supportive choices into the ordinary rhythms of a stay.

As hotel owners look for growth beyond the guest room, restaurants and bars are playing a more central role in how a property attracts locals, builds identity, and generates revenue. Paris Society, part of Ennismore and the wider Accor Group, offers a model for turning F&B venues into destinations in their own right.

Hotel groups and corporate clients burn months every year haggling over room rates that often fail to show up when employees actually book. Accor is leaning on automation to help fix this.

Q2 came in better than feared across the board, thanks to resilient domestic demand. But no one’s calling it over — Q4, the Gulf’s peak season, is the real test.