Articles tagged “accor”

Emblems shows Accor’s soft-brand ambitions at the high end. It looks smart on paper, but it only adds value if Accor keeps it feeling selective.

Accor’s Jean-Jacques Morin sees the future of travel playing out in the East, led by bold investments, strong leadership, and experience-centric hospitality. But he’s clear-eyed too: sustainability, tech disruption, and talent strategy will define who stays competitive by 2030.

Accor’s Group Deputy CEO Jean-Jacques Morin credits the Middle East’s decisive leadership for fueling hotel development. Morin says AI, loyalty, and live events will help define the company's next phase.

Accor's plan to spin out Ennismore, the trendy hotel and restaurant group, would test the investor appetite for lifestyle hospitality. How much more should investors pay for exposed-brick walls and craft cocktails?

Cut costs, lift your profit forecast, and announce a possible IPO spinoff: That's a lot for investors to dig into.

Is the U.S. hotel sector entering a recession? Will other hotel groups join Hyatt in layoffs? These are some of the things that Skift is looking out for during earnings season.

Major chains tout hundreds of millions of members, but a new Skift metric reveals wild disparities in how they build their programs. Marriott, for instance, is in the middle of the rankings when measured by members per room.

Treebo’s decision to spin off Hotel Superhero signals a bolder tech bet as it aims for a standalone revenue stream and broader customer base beyond its own hotels.

At an infinitesimal fraction of the scale, an Inspirato-Buyerlink reverse merger, with both entities controlled and operated by Payam Zamani, would be something akin to Musk's Tesla going out and making a deal to acquire his AI startup xAI. Neither would be a good look.

For today's pod we look at Vrbo's tough love with hosts, Accor's revamped loyalty program, and slow AI adoption across Europe.