Articles tagged “accor”

Accor, the Paris-based hospitality company, is continuing a sweeping renovation campaign at Sofitel, its largest luxury hotel brand.

Accor’s decision to tie climate goals directly to procurement staff bonuses is pushing employees to seek and prioritize greener suppliers.

Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how social-first, episodic storytelling can help hospitality brands build relevance and brand affinity with younger travelers.

While aircraft manufacturing in India may still be some way off, but the government is already taking steps to make domestic production commercially viable.

The leadership reset points to a company preparing itself for a more scrutinized phase of growth.

Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?

ChatGPT isn’t replacing hotel distribution yet, but it’s becoming too important for hotels to ignore as AI reshapes how trips are planned.

Everyone wants the luxury traveler, but no two hotel groups define “luxury” the same way. From yachts to boutique collections to loyalty tie-ins, hotel giants are rewriting the rules to win the richest guests in a race that keeps getting bigger.

AI tools like Winnow’s are helping hotels cut carbon and costs at the same time. The real question is how quickly the rest of the industry will catch up if regulations start forcing their hand.

Accor has transformed procurement from a cost-control function into a source of sustainability, a risk mitigation tool, and a major business driver. Here’s how Astore, the company’s dedicated group purchasing organization, is setting new standards for sustainability in procurement.