Articles tagged “accor”

When Sustainability and Hospitality Performance Go Hand in Hand 

Sustainability is increasingly tied to hotel performance, from operating costs and asset value to guest experience and talent. Accor’s Coline Pont explains how the company’s new Hosting Change strategy aims to turn those connections into measurable value.
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Accor’s Leire Leoz on Why Franchise Growth Has to Be Earned

Accor is betting heavily on its franchise model, and the Group’s global chief franchise officer, Leire Leoz, says growth only works if owners see real value. Her focus is on hotel performance, stronger brand standards, simpler support, and giving franchisees more reasons to stay and invest again.
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