Articles tagged “accor”

Major chains tout hundreds of millions of members, but a new Skift metric reveals wild disparities in how they build their programs. Marriott, for instance, is in the middle of the rankings when measured by members per room.

Treebo’s decision to spin off Hotel Superhero signals a bolder tech bet as it aims for a standalone revenue stream and broader customer base beyond its own hotels.

At an infinitesimal fraction of the scale, an Inspirato-Buyerlink reverse merger, with both entities controlled and operated by Payam Zamani, would be something akin to Musk's Tesla going out and making a deal to acquire his AI startup xAI. Neither would be a good look.

For today's pod we look at Vrbo's tough love with hosts, Accor's revamped loyalty program, and slow AI adoption across Europe.

Accor is the only major hotel group to heavily push paid subscription cards, giving guests access to discounts and perks at hotels worldwide. It's now rebranding the cards and changing some of their perks.

India’s hotel talent shuffle is proof the country has become the fiercest battleground for global chains. With Alex out, all eyes will be on Marriott’s choice of successor in one of its most critical markets.

Hotels are coming up everywhere in India, but they cannot keep up with the demand. The sector is now looking at homestays to bridge the gap and to boost experiential tourism in the country.

For Accor, which has long described India as a “critical” market, the joint venture with InterGlobe signals a reset after years of fragmented structures. All eyes are now on the long-awaited CEO announcement to see who will steer the next phase.

If Ennismore has a successful IPO, it could reshape how investors value hotel brands. Analysts may give value not just to room revenue and expanding footprints, but also to ancillary sales, guest engagement, and brand equity.

Accor has had at least 3 big re-orgs in a decade. Now it's fine-tuning strategy. Selling stakes in Ennismore and Orient Express could free up resources to more effectively battle the Marriotts of the world.