Articles tagged “accor”

Travel companies are increasingly using AI to facilitate travelers’ booking experiences, but overuse could end up over-standardizing brands and, crucially, eroding human connection.

Big hotel groups like the Middle East growth story. But geopolitics can turn diversification into concentrated risk overnight. Owners can insure buildings against damage but not traveler confidence

Loyalty is no longer just about repeat stays. Hotel execs are increasingly pitching it as a revenue engine that can keep growing even when room pricing slows.

The financial hit isn't big, but the disclosures reveal the reasons companies may miss climate targets.

Accor’s Essendi update signals a complex, multi-shareholder deal that hinges on governance talks, not just price, with management still targeting a 2026 close.

Accor, the Paris-based hospitality company, is continuing a sweeping renovation campaign at Sofitel, its largest luxury hotel brand.

Accor’s decision to tie climate goals directly to procurement staff bonuses is pushing employees to seek and prioritize greener suppliers.

Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how social-first, episodic storytelling can help hospitality brands build relevance and brand affinity with younger travelers.

While aircraft manufacturing in India may still be some way off, but the government is already taking steps to make domestic production commercially viable.

The leadership reset points to a company preparing itself for a more scrutinized phase of growth.