Post-Covid, hotel chains in India were playing catch up with unprecedented surge in demand. That done, the industry is back to anticipatory expansion, but in unexplored regions this time.
Accor's planned deal represents a calculated but incremental step toward establishing a meaningful presence in all-inclusive resorts and lifestyle hotels in the Americas.
Accor's CEO highlights a significant drop in European summer bookings to the U.S., suggesting that geopolitical anxieties and perceived "bad buzz" are diverting European travel.
Accor's ALL loyalty program has achieved a notable milestone, but faces challenges in competing with industry giants due to its smaller hotel footprint and a differing focus on experiences.