Articles tagged “accor”

Exclusive Resorts is taking control of OneFineStay, which offers hand-picked luxury homes and personalized concierge services. That represents a strategic expansion of both brands' reach in the affluent traveler segment.

On today’s pod we look at good tourism news everywhere but the U.S., Accor’s bet on Mbappe’s appeal, and Airbus’ activity at the Paris Air Show.

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.

Airbnb’s relaunch of its Experiences platform and new offering of hotel-style à la carte services might pressure hoteliers. But so far, many hotel execs seem unfazed.

Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is future-proofing hospitality at every touchpoint.

With the aim of transforming the standard 48-hour meetings business turnaround into real-time responses, Accor is partnering with MeetingPackage to automate group bookings and meeting space reservations.

It turns out that, in a choppy economic environment, you get choppy hotel earnings reports.

Accor reported earnings, and it's a fascinating window into the global economy. The hotel giant said demand wasn't weakening in its key markets.

Post-Covid, hotel chains in India were playing catch up with unprecedented surge in demand. That done, the industry is back to anticipatory expansion, but in unexplored regions this time.

Accor's planned deal represents a calculated but incremental step toward establishing a meaningful presence in all-inclusive resorts and lifestyle hotels in the Americas.