5 years ago
We're continuing to see a trend among large restaurant chains of marketing during sports telecasts. What will these companies do during the summer, when the sports calendar is always runs a little dry?
Uber Eats' commercials were hard to miss during the NCAA tournament. I'm sure Subway and McDonald's did not mind the free advertising either.
It's that time of year — sports continue to reign supreme as chain restaurants' preferred destination for airing TV spots, with some exceptions.
Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.
Despite not reclaiming the top spot in December, quick-service restaurants continue to dominate television advertising spending, as the value menu wars rage on.
Football means food advertising this time of year and the networks that have it get the advertising dollars.
