6 months ago
We're continuing to see a trend among large restaurant chains of marketing during sports telecasts. What will these companies do during the summer, when the sports calendar is always runs a little dry?
7 months ago
Uber Eats' commercials were hard to miss during the NCAA tournament. I'm sure Subway and McDonald's did not mind the free advertising either.
8 months ago
It's that time of year — sports continue to reign supreme as chain restaurants' preferred destination for airing TV spots, with some exceptions.
9 months ago
Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.
10 months ago
Despite not reclaiming the top spot in December, quick-service restaurants continue to dominate television advertising spending, as the value menu wars rage on.