Articles tagged “advertising”

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.

It wasn't Nick Saban's fault, but Vrbo will have to discontinue those commercials or modify some of the language.

The best-known luxury hotel brands face a challenge. Their brands are conspicuously absent from global rankings of elite brand value.

The latest court ruling citing Google's monopoly power came at a time when Google is facing more competition than ever.

If the two recent monopoly rulings against Google hold up upon appeal, Google could see business lines and tools getting sold off. New entrants may, in theory, ease the load for travel companies.

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself.

Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.

The billboards are a nice attention-grabber for Savvy. If Savvy can scale its business, then it might really become part of the conversation.

Airbnb isn't happy with Vrbo's more aggressive advertising strategy. But as a challenger brand, Vrbo feels the need to score some points.

Choice Hotels really wants you to use your paid vacation days.