Tag: advertising

Chains

Luckin Coffee Needs a New Business Model for Long-Term Profitability

3 weeks ago

As we reported shortly after Luckin Coffee's IPO, the startup will need more than just creative marketing to stick around and compete with Starbucks in China.

Chains

Burger King’s Ad Misfire Could Hurt Asia Expansion Plans

2 months ago

Burger King has issued an apology for its chopstick ad blunder, but the damage may already have been done.

Marketing

Ahead of IPO, Postmates Ups Marketing Efforts in Key Urban Markets

2 months ago

Postmates has always done well in densely-populated, urban markets — just look at its logo. This new campaign, focused on delivery as a way of life in cities, is a smart way to capture diners' attention immediately.

Chains

Taco Bell Nearly Doubles Television Advertising Spend in January

3 months ago

Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.

Tech

Yelp Beats Earnings and Predicts Double-Digit Revenue Growth Through 2025

3 months ago

After much shareholder pressure to deliver, Yelp was ready for its moment in the sun after reporting earnings that easily topped Wall Street's estimates.

Marketing

McDonald’s Spent Over $52 Million on TV Advertising in November 2018

6 months ago

Football means food advertising this time of year and the networks that have it get the advertising dollars.

Chains

Papa John’s Is Suffering and It Only Has Papa John’s to Blame

1 year ago

Papa John's commercials for the last few years have focused on its founder rather than its product. Neither one is a compelling offering, but they have a chance now to distance themselves from one and improve the other.

Marketing

Pizza Hut Is the New Official Pizza Sponsor of the NFL

1 year ago

People order pizza for delivery because it hits the right balance between taste, reliability, and price. Right it is Domino's game to lose, with or without the NFL.

Chains

Papa John’s Will Stop Its NFL Sponsorship

1 year ago

Nobody seriously believes that Papa John's sales decline is related to its NFL sponsorship. But now that it's former CEO — who clearly loved being on screen — is gone under odd circumstances, the brand is free to move on from the costly deal.

Marketing

Reba McEntire Is the Next Colonel Sanders in KFC Ads

1 year ago

KFC's revolvingcolonel campaign continues to be one of our favorites in the industry, and Reba only makes it better.

Chains

Papa John’s Turns to Twitter to Deflate Criticism After NFL Blame Game

2 years ago

Papa John's problem is not the NFL. It is bad pizza and the presence of its CEO in all its advertising. Time to ditch the creep factor on the latter, and do a Domino's-level improvement on the former.

Chains

Papa John’s Is Selling Less Pizza and Its CEO Blames the NFL

2 years ago

We can think of additional reasons for Papa John’s woes: A resurgent Domino’s, lack of a distinctive offering, and a marketing campaign built around a very un-compelling spokesman. And, no, we’re not talking about Peyton Manning here.