Tag: advertising

Marketing

McDonald’s Spent Over $52 Million on TV Advertising in November 2018

2 weeks ago

Football means food advertising this time of year and the networks that have it get the advertising dollars.

Chains

Papa John’s Is Suffering and It Only Has Papa John’s to Blame

7 months ago

Papa John's commercials for the last few years have focused on its founder rather than its product. Neither one is a compelling offering, but they have a chance now to distance themselves from one and improve the other.

Marketing

Pizza Hut Is the New Official Pizza Sponsor of the NFL

10 months ago

People order pizza for delivery because it hits the right balance between taste, reliability, and price. Right it is Domino's game to lose, with or without the NFL.

Chains

Papa John’s Will Stop Its NFL Sponsorship

10 months ago

Nobody seriously believes that Papa John's sales decline is related to its NFL sponsorship. But now that it's former CEO — who clearly loved being on screen — is gone under odd circumstances, the brand is free to move on from the costly deal.

Marketing

Reba McEntire Is the Next Colonel Sanders in KFC Ads

11 months ago

KFC's revolvingcolonel campaign continues to be one of our favorites in the industry, and Reba only makes it better.

Chains

Papa John’s Turns to Twitter to Deflate Criticism After NFL Blame Game

1 year ago

Papa John's problem is not the NFL. It is bad pizza and the presence of its CEO in all its advertising. Time to ditch the creep factor on the latter, and do a Domino's-level improvement on the former.

Chains

Papa John’s Is Selling Less Pizza and Its CEO Blames the NFL

1 year ago

We can think of additional reasons for Papa John’s woes: A resurgent Domino’s, lack of a distinctive offering, and a marketing campaign built around a very un-compelling spokesman. And, no, we’re not talking about Peyton Manning here.

Marketing

TripAdvisor Debuts Paid Search Listings to Help Restaurants Lure Patrons

1 year ago

TripAdvisor is smart to leverage the rising popularity of travelers finding and booking the best restaurants via online platforms. Still, when it comes to focusing on paid advertising versus user reviews, owners should be pragmatic.

Chains

McDonald’s Dropped Its Olympic Sponsorship Before Things Got Really Expensive

1 year ago

McDonald's was smart. The changing nature of how we watch television and big events means that we need to change how we think about advertising.

Uncategorized

A Burger King TV Commercial Purposely Triggers Google Home Devices

2 years ago