Articles tagged “advertising”

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising.

The rulings underscore growing pressure on travel marketers to back up climate claims. LNG may reduce certain pollutants compared with heavy fuel oil, but it doesn’t make a cruise “green” on its own.

The legal fight isn’t over, but the message from the bench is hard to miss.

The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize by doing something hotel marketers rarely attempt: ditching brief poolside glamour shots for a quirky four-minute movie.

Protests against overtourism are on the rise, particularly in Southern Europe.

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.

Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads.

The world's largest hotel franchisor wants its guests to think "I am a Wyndham person" rather than "I am a Super 8 person who sometimes stays at other random hotels."

Fairmont hopes it can keep its longtime guests while becoming more inclusive and winning over a new wave of travelers.

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.