Articles tagged “advertising”

As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"

It's been a tough run for Trivago in the Google Hotels era. No one ever said the metasearch business would be easy.

Airbnb is going after Japan's domestic travelers, the largest part of the country's travel market. But it will take time to crack it.

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

Just in time for U.S. football season, Vrbo comes out with a hilarious ad about the vacation rental host in a shared space that you never want to meet. Even if it's in an Airbnb Room.

While Vrbo's new ad campaign to attract hosts doesn't mention its competitor Airbnb by name, Expedia’s smaller short-term rental platform keeps poking at what makes it different from the industry juggernaut.

Shakira has paved the way for other Latin America artists. Despegar hopes she can open more doors for the company, as well.

Indian celebrities enjoy a significant following in the country and can influence the decisions of their fans. Hilton's partnership with Sidharth Malhotra comes months after it collaborated with actor Deepika Padukone.

Today’s consumers are increasingly inspired by their favorite TV shows and movies. By aligning ads with this engaging content, travel brands can reach consumers at pivotal moments in their planning journey and enhance conversion rates.

Would Priceline or other big travel advertisers want a co-branded booking experience with Trivago to increase bookings? Maybe, but these advertisers would likely spar with Trivago on the details of the co-branding.